Designing, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.
- Is the content relevant, current and engaging, tailored to the buying cycle?
- Is the content written with a specific target audience persona in mind?
- Is the site optimized for the right key words?
- What key words are driving traffic and to which pages?
- Are Blog, RSS, email subscription options included?
- Does the back end include an xml sitemap and a simple to use SEO plug-in?
- Do visitors have plenty of convenient options (sharing tools) that make it easy for them to share content?
- And more importantly: Is your content share- worthy?
- Is the website experience conducive to all mobile and tablet platforms? In website lingo this is called “responsive design”
- Are leads being generated from your website?
- Do you have an off-site email and list building service that aggregates those leads?
- Are those leads being monitored, nurtured, converted, and closed?
- Do you have Google Analytics ( or any analytics software) set up on your site?
- How many visitors and leads are coming to the site?
- Which pages are getting the most traffic?
Ease of Editing
- Is your website set up on an easy to use platform that will allow you to add, delete or edit basic content as needed without having to rely on your website developer to do so?
Here it is, folks: The Welcome to 2015 FREE Consultation – If you answered “No” or “I am not sure” to any of these questions we should have a conversation to talk about the implications, before you re-design your website. Just click on the link below and I’ll contact you