Suzen Pettit Digital Marketing Consultant

Suzen’s specialty is getting small companies and doctors FOUND and helping them stay “sticky” with digital marketing and website traffic strategies, social media, optimized websites, SEO, blogging, content marketing and list building.

5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2017

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies are working in 2017? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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7 Crucial On Site Steps to Increase Blog Traffic

increase-blog-trafficA blog can be one of the most effective internet marketing solutions available, but only if your optimal clients can see it. How does that happen? Where IS everybody?

With this post I’ll provide you some easy on-site adjustments you can create for your own blog that will help boost your online search engine exposure, increase blog traffic and produce more targeted leads and conversions for your company…which is ultimately what you’re looking for, right?

Why are blogs such effective tools for SEO (search engine optimization) and online exposure ? Because each and every blog post you write becomes another web page. And every web page is another opportunity to rank well for a specific search your ideal customer is doing right now. [Read more...]

The 10 Vital Steps I Take to Increase Blog Traffic One Post at a Time

ten-steps-ti-increase-blog-trafficSo you’ve created an awe inspiring blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to read and engage with your brilliant creation which took 4.5 hours to write, edit and optimize. And then you waited. And waited……crickets chirping…..

Unfortunately, all you heard were -well, see above. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also your… ONLY fan…

Why? Because you’re missing a critical piece of the blogging puzzle. Here’s the thing most of us, including myself when I was starting out -don’t understand. Your content in and of itself is only a small piece of the puzzle. Boom.

The fact is that without actively promoting your content, systematically, your blog is STILL going to be in nowheresville. Actually I take that back. Your work must be inspiring and must create great value otherwise even if it is promoted no one will read it. So the number 1 step is to of course create GREAT value. That being said…. * Content is only king if someone other than your mother can see it. * [Read more...]

How to Know When it’s Time For a New Website


seo-websites-by-omaginarium-brookfield-ctKnowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important,  yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

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