Suzen Pettit Digital Marketing Consultant

Suzen’s specialty is getting small companies and doctors FOUND and helping them stay “sticky” with digital marketing and website traffic strategies, social media, optimized websites, SEO, blogging, content marketing and list building.

Facebook Ads: Top 6 Reasons Your Business Should Use Them

Do you find that you’re spreading yourself too thin across multiple marketing strategies, and not quite getting the results you want? Welcome to the club. As a small business owner it’s easy to get caught up in the “I’ll have what she’s having”…or doing cycle. You may be an avid believer of Organic SEO, Organic Reach, and unpaid marketing, and hey, so are we! But sometimes we just have to stop…and re-examine our strategy, which is often no strategy at all….and that means focusing on one marketing method that is going to bring us the best results.

Strategic, and highly targeted Facebook advertising can be one of the most effective ways to reach and obtain customers. Don’t believe us? Then let us take you on a journey through the world of targeted Facebook Ads, and the top 6 reasons your business should be using them: [Read more...]

7 Captivating Headlines That Will Increase Your Traffic

Are you writing amazing, original, relevant blog posts that you’re sure will knock your readers’ socks off? Great! Are those incredible blogs posts also not seeing the light of a computer screen, because no one is clicking on them? Oh dear.

It may be your headline. There is a huge difference between a captivating headline, and a dud that your audience will keep scrolling past. When it comes to increasing traffic to your blog posts or any of your content for that matter – dare we say it – your headlines are sometimes more important than your actual post.  BOOM.

Luckily, just a few small, strategic word changes can make a huge difference between an uninspiring blog post headline and a captivating one designed to attract way more eyes. Continue reading for the best list of the 7 captivating headlines that will increase your traffic.

 7 captivating headlines that will increase your traffic:

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4 Reasons Why Having an SSL Certificate is Critical

Ever wonder why some websites begin with “http://” and others with “https://”? That “s” stands for “secure”.  It indicates that the site you’re browsing is using a protected, encrypted connection. This measure of security has become increasingly important for all sites on the web—both to protect users’ sensitive information and to improve SEO. These days, having an SSL certificate is critical.

 What is an SSL Certificate? And How Does it Work?

It’s your electronic gateway!

SSL (Secure Sockets Layer) is the standard security techno-speak for establishing an encrypted link between a web server and a browser. This may sound all techy on you, but it’s vital. Having an SSL link ensures that all your data passed between the web server and browsers remains private.

4-reasons-why-ssl-certificate-is-critical

Sites that use HTTPS ( rather than HTTP) safeguard their visitors’ information, and now also earn better rankings in search engines—even Google has prioritized sites using HTTPS. More about that below.

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SEO Strategy: Why You Need ‘Natural Language Keyword Phrases’

Siri, Alexa, Google Home, Cortana… Bixby, there are more being added all the time. You’re probably familiar with these now household names, but do you know what they all have in common? They all employ voice-activated Artificial Intelligence technology, (AI), and more to the point of this blog, they are all changing the way people are searching for things on the internet.

If  you rely on SEO (Search Engine Optimization), want to keep your website optimized, or if SEO is at the heart of your marketing strategy, read on for a break down of how this new wave of technology affects you, and why you need to be aware of “natural language” keyword phrases.

First, a background on keywords and how they help SEO

In the early dawn of Search Engine Optimization, and Digital Marketing strategies, Marketers began to embrace the significance of keywords as extraordinarily useful tools to better reach their specific audience.

What is a keyword in marketing? Keywords are specific words that help define the content surrounding it.

Why is a keyword important in marketing? Keywords are important because when a search engine (like Google) scans your content to determine if it is relevant to a searching user, it picks out these keywords to define your content. The query typed into the search engine has a predefined rule to connect to a result with related keywords.

In layman’s terms,  a keyword is what you would use to help people fid what they are looking for , and have your content come up as a result. if a user is searching “Where to buy a boat cleaning kit”, and your keyword is “boat”, the search engine will probably offer your content to this user as a result. Maybe. Boat is a vey broad term. Millions of websites use it. Yopou’re going to need to get more specific.  Keep reading.  [Read more...]