Facebook Algorithm Changes 2018: How to Stay in Front of Your Fans

January 11th, 2018, the day that will forever be remembered as the day that all Social Media Marketers collectively hung their head in collective discouragement.

Our Facebook business pages have been growing, and, we’re told, they’re an integral part of our marketing efforts. With that, we’ve been honing our posting formula  to ensure that our audience not only sees our posts, but is compelled to click on them, like our page, engage,  and continue to watch out for what we will post next. Just as we seem to be hitting our Facebook marketing stride, the social media platform announced that as of Jan. 11th, 2018 and going forward, our jobs are going to become exponentially harder. Meet the “Facebook algorithm changes 2018″.

facebook-algorithm-changes-2018It’s here to make our lives harder. Sorry. Seriously. For us as well as for you. We’re all in this boat together.

That being said, that’s where we come in.  We’ve been studying, and experimenting. Below, we will take you step by step through the Facebook Algorithm Change, and show you just how to spin it to your business’s advantage. We have lovingly crafted this blog to ensure that your business can get found, get heard, and get crackin’!

What does the Facebook Algorithm Change 2018 mean for business pages?

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Social Media Automation: 5 Important Reasons to Use It

Has your social media strategy taken over your LIFE?

And, let me guess, you’re in SOCIAL MEDIA HELL? or OVERWHELM?social-media-automation

I know, it happens. Just sort of creeps up on us and before we know it, we’re drowning in social media overload. But the fact is, we still need to do it if we want our businesses to stay current and relevant.

Yep, with social media being one of the essential tools to marketing that it is today, we can find ourselves publishing, posting, and updating nearly every day.  And unfortunately, without proper strategy, managing our accounts can become a full-time job. Thankfully, I have found a few tools that have allowed me to manage my social media with ease, and allow me to devote my time to what truly matters; growing my business. So without further adieu, here is your essential guide to Social Media automation, and the 5 important reasons to use it. [Read more...]

How to Know When it’s Time For a New Website


seo-websites-by-omaginarium-brookfield-ctAre you experiencing….website shame?

You’re not alone. Knowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important,  yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

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A Man Walks Into A Phone Booth: What’s Your Unique Value Proposition

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

online-marketing-made-simpleYour online strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Do I need to explain this acronym? If so, email me and I’ll let you in on it. Suzen@omaginarium.com.

No, we break it down, and then break it down some more. The simpler the better. That being said, no matter what your marketing strategy is, it will always need to contain the key elements discussed in my video How Content Marketing Can Transform Your Business, it must always be offering a differentiator that sets you apart from the competition and is a GREAT value…so that we all have a warm and fuzzy feeling when thinking about you and your company, and it must, if using content marketing, which I urge you all to in one way, shape or form, make sure that content is catchy, different and rises above the others. It sounds hard, I know, but truly it need not be. Call me maybe. [Read more...]