16 Questions to Ask BEFORE You Redesign Your Website

questions-to-ask-before-redesigning-your-websiteDesigning, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

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FAQ’s About The Google Mobile Friendly Update

This is the first of a 3 part series on the Google mobile friendly criteria rolled out in 2015, written by long time SEO guru extraordinaire Alex Miranda

are-you-google-mobile-friendlyDrumroll please.  The Google mobile update you’ve been hearing so much about has been live now for over 2 years. How much do you really know about it? For the first time ever, Google gave website owners 2 months to prepare for this update. Hopefully, you listened.

Below are a list of answers to questions many of you may have had since the Google mobile responsive update.

  1. How do I know if my website is mobile friendly? There are a number of ways to find out. For purposes of this blog, I will list the 2 easiest ways.

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7 Ways Social Media Can Boost Your SEO

7-ways-social-media-can-boost-seoSocial media marketing and SEO are two tightly interwoven partners in crime.  We don’t tend to think of social media having much if not any impact on our SEO, but that is simply not true. When strategized well, there is a direct correlation in the ways that your social media can boost your SEO.

Both are organic, inbound strategies that focus on building an attractive and interesting identity that will naturally attract visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. It’s a beautiful relationship when attention is paid to them both. [Read more...]

5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2018

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies do we anticipate working in 2018? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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