Make Your Website Pages Searchable

When designing your website, paying close attention to your homepage design is critical when it comes to high ranking on the search engine results page. If you are using a lot of flash, untagged media and /or images, a squeeze or splash page you’re doing yourself a disservice.

Search engines value these three things the most, and will index your pages and rank your site accordingly:

  • High quality
  • Relevant, keyword rich content
  • Links, links, links

Search engines are sensitive to consistent tweaking, and it should be done not only on the home page but on every relevant page on your site. Be on the lookout for fresh keywords, replacing existing ones on a regular basis. Testing different headlines, keyword combinations, the text you’re using, bolding, italicizing, bolding and italicizing, and even the architecture of the page should be switched up from time to time. When you test the changes, make a note of whether your ranking has changed- it usually just takes one or two changes to effect a rank spike. [Read more...]

3 Great Book Recommendations for Small Business Owners, Entrepreneurs and Those of us Just Seeking Personal Growth (but not ‘self-help’)

My book club is ready to give me the boot. Actually they have been very patient with me these past few months when I recently announced that due to “income, time and duty” demands I could no longer justify reading the fiction choices we’ve tended to gravitate towards, at least for the immediate future. Possibly ’til the end of time as we know it. It was a sad day when that announcement had to be made. I’d practiced it a few times in the car on my way over to our March book club gathering in the hopes that it would either sound pathetic enough to illicit the response I needed, which was basically that they would all understood that any book I was reading for the next six to 9 months, or possibly for the rest of my life had to contain either 2.0 or Guerilla somewhere in the title.

They understood, and did not give me the boot, especially when I volunteered to be the entertainment at all future meetings. Whatever that meant. They’re good, if not curious people. [Read more...]

Why Do I Need a Search Engine Optimized Website?

It is not a given that just because you have a website your site is being found on the leading search engines. Verizon and hundreds of other companies out there are now offering free or next to free websites for their customers. Heck, you can even design a great looking one on your Mac. However, if you are a business and if the purpose of your website is to draw traffic to your site and increase your revenue, you are going to need to have a search engine optimized site that will be ranked prominently on the major search engines, not an online business card.

Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80% will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?
[Read more...]

Will SEO Alone Do the Trick?

A friend forwarded me a great article that I haveto share, as lately I’ve been adopting this strategy more and more:

The issue of how to strike a good balance between traditional, time honored marketing methods versus shiny toys like SEO is an ongoing debate and topic of discussion from many of us in the biz, as we struggle to position ourselves to do the best job possible for our clients in making their voice count, ensuring great ROI as well as making sure their visibility is front and center. In short, doing our jobs to best promote their business in front of the widest audience, ethically, affordably and well.

Will SEO alone do the trick? Like anything else, SEO if implemented professionally, should be a component, a crucial component for sure, but still, a component of a broader, integrated marketing strategy. Anyone that tells you that SEO in and of itself is the “magic pill” that will turn their business profits around is either not telling you the truth or implementing some pretty unsavory SEO tactics in oder to get you high rankings in the search engines. Buyer Beware, and remember the old addage: if it seems too good to be true, it probably is.

Make sure your marketing plan contains at least 3 of the following components and that they are well integrated in order to obtain a good bang for your buck:

  • A well designed, unique, search engine friendly website
  • Inclusion in as many general, industry specific and geo targeted directories
  • Inclusion in all the major search engines, including Google, Yahoo and Bing
  • A warm lead generated opt-in , professional email campaign (no spamming)
  • Social Media, Social Media, Social Media
  • A blog or newsletter campaign
  • Targeted Pay-Per-Click advertising
  • Aggressive email (opt-in only!) capture strategy
  • Occasional specials, incentives, discounts offerings
  • An analytical tool to gauge just what is effective and what can be discarded

Most important, however you choose to spend your marketing money, is to make sure that your campaign is well branded and being delivered consistently and in a timely fashion. People need to get used to seeing your presence in order to expect your presence.

SEO alone does not a marketing plan make. My goal, as always, is yours: business walking through the door, orders flowing in, phones-a-ringing, trackable increases in dollars, and happy, smiley, business owners.