7 Crucial On Site Steps to Increase Blog Traffic

increase-blog-trafficA blog can be one of the most effective internet marketing solutions  available, but only if your optimal clients can see it. How does that happen? Where IS everybody?

With this post I’ll provide you some easy on-site adjustments you can create for your own blog that will help boost your online search engine exposure, increase blog traffic and produce more targeted leads and conversions for your company…which is ultimately what you’re looking for, right?

Why are blogs such effective tools for SEO (search engine optimization) and online exposure ? Because each and every blog post you write becomes another web page. And every web page is another opportunity to rank well for a specific search your ideal customer is doing right now. [Read more...]

Best use of Visual Marketing ; A Monday Marketing Masters A+

I’m not a Game of Thrones fan yet…simply because the last thing I need is another addictive TV series to get sucked into, and because I’m still mourning the Breaking Bad finale. My drama quotient has reached critical mass.

That being said, HBO’s Game of Thrones season 3  wins  ‘Best Use of Visual Marketing’ in my book, and came this close to  almost having me as a convert, with its use of the mysterious dragon shadow at the core of its branding. It’s the geek in me. And I couldn’t be farther from a dungeons and dragons girl.

Its subtle, yet alluring visuals for the upcoming season first seen in its poster and in all the magazines built momentum for its upcoming premiere, where HBO was making a concerted effort to transform the cult favorite show into a more mainstream experience, to attract a wider audience. ( of course). Witness:  [Read more...]

Monday Marketing Master Review: Top 5 Most Creative Marketing Campaigns

It’s time for a Monday Marketing Top 5 most creative marketing campaigns, according to moi, featuring my picks of the best of the best of the best and most creative marketing campaigns of the past 5 years. In case you missed them:

Suzen’s choices of the Top 5 Most Creative Marketing Campaigns ( so far)

The Charmin Sit or Squat App:

charmin-sit-or-squatThe makings of a great marketing campaign is coming up with that one thing you didn’t even know you needed, and once presented with that thing, wondering how you ever lived without it.

Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. I have now used, and contributed to this app 26 times. But who’d counting? My small contribution to mankind. [Read more...]

Lowes Fix In Six; Wins My Prize for Best Use of Vine

lowes-fix-in-six-best-use-of-vineSo I came across this smarty pants marketing campaign because I was looking for a way to keep those dang persistent squirrels who have taken over my yard from eating all the bird food in my bird feeder. Those poor sparrows did not stand a chance, and I always felt so sorry for them. Squirrels are persistent little buggers. Then I did a Google search for ‘how to keep squirrels out of a bird feeder and came across this Lowe’s Vine campaign- the #lowesfixinsix. A Monday Marketing Masters dream come true.

The Lowes Fix In Six- the best use of Vine I’ve seen to date, has creatively made use of Vine- those 6 second videos we discussed in Monday Marketing Masters #4 on airbandb, and without breaking the ad budget, created an innovative, educational marketing campaign that fixes many of their customer’s pain points and household problems- many of which we didn’t even realize we had. [Read more...]

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