Monday Marketing Masters Has Gone Fishin’

get-a-grip-sessionAnd therefore is taking this opportunity to invite you to take part in a Get A Grip session (aka ‘Pick My Brain’ session).

We are more than halfway through the year. Is your business where you thought it would be by now, almost 3.4 of the year through?

Are you getting enough hits to your website, and more importantly, are those hits converting to paying customers/clients/patients?

No? Then come on in and read more about what a 1 hour Get A Grip session can do to smack you upside the head and help

you finish out the year with a plan to be not lost but found.

On Google. On Social Media. On your website. Through your door. 

Do it now so that you have enough time to implement and make a difference. Marketing takes time and you don’t have much of that left in 2014.

Come take a peek and see what we’ll be doing.


The 4 Key Ingredients of a Killer Viral Video Sensation

westjet viral videoThough deep into the bosom of August, I thought todays Monday Marketing Masters session showcasing a 2013 Christmas campaign featuring Canadian airline WestJet would shake us out of our summer doldrums. Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share. Hence a viral video ad campaign that as of today has been viewed over 36,000,000 times across multiple platforms. For a reason.

Granted, as a small business you might not have the massive ad dollars it would take to create a video of this sort, to publish spots on major channels, not to mention the costs of…well I don’t want to give it away, you’ll have to watch; HOWEVER, there are some absolute take-away’s from this campaign that can be applied to a brand of any size.

WestJet continues to pump out innovative and out of the box videos, which since the success of the WestJet Christmas Miracle campaign, now command a much larger and viral following of their own, thanks primarily to the great success of this one.

See for yourself:

Are you too weepy to read the take-aways? If so, go dry your eyes and continue reading

Monday Marketing Masters take- aways, (aka the 4 key ingredients of a viral video):

Monday Marketing Masters is a blog series of what I have found to be the most creative, fun, often funny, often off

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the chart marketing campaigns out there today. Designed to inspire you, small business man/woman, to think outside of the lines, create a differentiator and be remembered. If you missed the first few in the series, come here and catch up.

Have you stumbled upon a marketing campaign or strategy that sticks in your mind? Let me know in the comments and if I agree that it is feature worthy I will call you out and tweet it ‘til the cows come home. Or the birds fly; whichever comes first.


9 Examples of How a 404 Error Page Can Be the Best Marketing Strategy Around

uh-oh-spagettios-404-paggeWelcome to the 6th in the Monday Marketing Masters series, bringing you my take on the best of the best marketing and branding strategies out there today. Still chugging!

I was watching a TED talk today  on a topic only a geek like myself would be attracted to, I thought…until, it occurred to me that, nope, this simple strategy is a mostly untapped opportunity for small businesses and marketers, myself included, (and I need to get on this. So do you). Then I got a little OCD and decided to hunt down some of the best, funniest, most creative and smart 404 pages out there now. It occured to me that a 404 error page can be the best marketing strategy around, or at least a component of it.

When you are finished reading, this your homework is to create one for your own site or blog and to report back with what you’ve come up with. They’re not hard to create. I’ll show you mine if you show me yours. Really.

First lets explain for anyone who doesn’t know, what a 404 page is.  A 404 page is that annoying page you occasionally stumble on that tells you that you’ve either typed in a broken link, an incorrect URL, or a non-existent page on a website.

They usually go something like this: [Read more...]

Let Me Walk In Your Shoes, TOMS

toms-one-for-oneLast week in mall:

Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes”

Me: “True. And yet, still pretty pricey!”

Daughter: “Can I have 2 pairs? I really want to give”

Me: “ummmm….sure?”

TOMS Shoes was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas.  Inspired by a trip to Argentina (where Blake was competing on 2nd season of The Amazing Race with his sister), Blake returned a few years later to do some volunteering and was moved at the sight of so many shoeless children running around the streets just outside of Buenos Aires.

According to Wikipedia:

“Mycoskie had learned that the lack of shoes was a problem that had a serious impact upon these youth, threatening the ability of the children to go to school, prevent infection, and so forth.[10]

A new model of corporate social responsibility, aptly named “Cause Marketing” was born. And from that, TOMS “One for One” campaign, whereby for every pair of shoes sold, Toms would donate a pair to a child in need of a pair of shoes, came to be.

What is Cause Marketing? [Read more...]

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