Here’s how I see it:
You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2014 goals? Is your online marketing strategy….working?
How about last year vs. the prior year…..
As we small business owners keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit.
You know. The comfortable stuff.
It becomes even more confusing as so many of us pump out more and more content with no real goal other than to hope that we get noticed…. in the hopes of increasing traffic, creating a strong brand and building a following.
Can you say “Murky”? How are you gauging your return on investment? Do you know where the main sources of your referrals are coming from ?ROI becomes more difficult to gauge unless we are paying close attention to our Google Analytics and are really drilling down to the traffic sources. Sales Conversion is the bottom line after all, and yet these days the road to sales conversion can easily be a 7-8 step process. [Read more...]