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Category Archives: Content Marketing
Your online marketing strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Continue reading
As promised in last weeks blog on the ongoing Organic Traffic Vs. Paid Search, once you have people on your blog, how do you keep them there. Here are some design tips that make a big difference in keeping people on and interacting with your blog or website: Continue reading
Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book. Be the change- not only will it earn you more business but it will earn you more points in the big book of life.
Posted in Content Marketing, Marketing, Relationship Marketing
Tagged added value, content marketing, relationship marketing
2 Comments
Listen: if you want people to read your brilliance and pay close attention to your sage advice, you gotta keep it short and sweet. We are all too ADD these days because there is so much being thrown at us. Continue reading
Posted in Better Blogging, Content Marketing
Tagged ADD, less is more, Omaginarium, Seth Godin, Suzen Pettit
4 Comments
The businesses that are really successful these days are the ones who are under promising and over delivering, giving extraordinary service and are being generous with their “stuff”. Continue reading
Let people sample your services, your products, and your wares. It’s the best form of marketing out there, besides a recommendation from a prior customer. Just as Baskin Robbins offers their “little pink spoons” to sample a flavor, and Costco invites you to eat your way through the store sampling new items, a free seminar, webinar, report or chapter of a book to give potential customers a “taste” of what they could have with the whole package is a smart way to market a product, and if done well and generously, will peak peoples interest in what else you have to offer. Continue reading
TV producers for the Monkee’s knew where their audience was and they played right into it, creating a teen rock group a la the Beatles, Beach Boys and The Rolling Stones that would skew to a younger audience. And they were so right on! The Monkee’s TV show aired for less than 2 years, from September of 1966 to March of 1968, but during that time their music rocked both tv and radio simultaneously (content marketing!) Continue reading
Everyone loves video. It’s like checking out road kill, or bottle necking while driving, or secretly following The Housewives of Atlanta. No one wants to admit it, but following a visual satisfies our natural curiosity. Think Snookie. Continue reading
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