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You know how when you know something, you’ve heard something, you’ve sort- of subscribed to this something but you don’t really embrace the something until you hear it from someone else?

Or you didn’t hear it the right way…in the right words, the words that made you go: “whoa.”

And then one day you do! You hear it like it’s never been said before. The heavens open up and “laaaaaaaa!”, you suddenly get it.

I got it when I heard the ever brilliant, very young but wise voice of Derek Halpern say it in an online class that I’m taking of his called “Blog That Converts”. Amongst other toney nuggets of shmartie stuff, Derek, in one of his early modules talks about not having 10 or 11 comma’s to describe what you do, but rather having your 1 Superpower Solution. That’s it. That’s the light bulb. Continue reading

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“What else can be done on my website or blog to make income besides selling my amazing services?” I get asked this all the time. All the time. Do you wonder how and why so many people are hip to the blogosphere, pumping out blog after blog? Towards what end?  There are many ways to monetize your blog so that you are “making money in your sleep” as they say…, which honestly, sounds like a whole lot better than getting up and down 3 times to let the cat on and out, which is what I did last night. Grr….

Here’s the thing though, and this is what all those affiliate marketing guru’s neglect to tell you: it doesn’t just happen overnight. Monetizing a blog takes time, and a faithful following, as you can have the best possible info/products/services EVER posted on your blog, but if you don’t have traffic to your site you ain’t gonna sell the goods; I’m sorry to say. Continue reading

Posted in Affiliate Marketing, Blogging for business, Monetization, Monetizing Your Blog | Tagged , , | 5 Comments
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I had this weeks’ blog all set to publish. Then I listened on WOR to your funeral service and scrapped it for this instead:

Dear Ed Koch,

Being a New Yorker I was a huge fan of yours. You were in office during my formative years, in my late teens, just as I was becoming aware of the world around me, and just as my infatuation with the city of New York was starting to bloom. Your passing saddened me, as it marked an end to a New York era- you were so quintessential New York. …and I used to fantasize that you were the cool uncle I never had.

You’d be impressed I’m sure at all the big wigs who attended your funeral…or maybe not, but they were all there- dignitaries from around the globe, Bill Clinton, past New York Mayors and many, many statesmen, plus a cool few thousand more friends and family all vying to make us laugh and cry at your past shenanigans. They filled the pews at Temple Emanuel, and from what I hear, left thousands outside looping around the block, unable to fit. Continue reading

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compartmentalizingI think I think like a man. No judgments please, it’s only what I’ve grown to realize, over the last few years. Lately there have been some challenging circumstances that have crossed my path, both family and professionally. I’m asked fairly regularly how I’ve managed to remain calm, stay the course, remain captain of the ship at home for my kids, which on a good day seems to be its’ own challenge these days. And then the series of unfortunate events. Ay ay ay ay ay, Captain……

If we live long enough, no one is immune from misfortune. People die, get diseases or have accidents, financial challenges seem to be in our drinking water these days, tragedies abound, and everywhere you turn, or let me personalize this because perhaps you have not experienced many challenges yet, God bless, but everywhere I’ve been turning lately like so many of us in the northeast over the last few months, challenges and tragedies have most definitely abounded. Continue reading

Posted in Better Blogging, Business growth, Personal Growth | Tagged , , , , | 6 Comments
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Who else tried to watch the Golden Globes on Sunday night?  It’s a tradition in my house, along with the Oscar’s, mostly to give us a forum to diss on the outfits, on the amount of “work” that we see in the room,  (not just on the women!), and to generally run our mouths about every fabulous star who is either “faking “ their shock and awe, or being what we like to call, “authentic”.

Also, being huge movie enthusiasts, this year especially, we were loving the nominees. So many great movies for 2012! Loved Lincoln! And Silver Linings Playbook!  Add to the mix the tag team hosts Amy Poehler and Tina Fey? Please! A night filled with 2 pints of Ben and Jerry’s, many opportunities to watch Hugh Jackman, Bradley Cooper and George Clooney and said dissing? We were hyperventilating with excitement. Continue reading

Posted in Content Marketing, Marketing, Relationship Marketing | Tagged , , , , , , | 3 Comments
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If you’re in business for yourself you’ve been there. If you’re anything like me you’re probably there all the time….like every other day.

But then again, you wouldn’t be self- employed if you weren’t up to the challenge of creating a risky new project, right?  I just got finished reading Seth Godin’s wonderful blog entry Out On a Limb where he talks about his newest venture and book- The Icarus Deception, feeling scared, still, 16 books and 4 insanely successful business launches later…still to this day. Earlier today as I was eating my Caesar salad in the car Al Roker was being interviewed by Joan Hamburg on WOR talking about the same thing. On national TV for the last 22 years, a household name, and still doubting his worth, still feeling scared that he won’t be accepted, or that he’ll wake up one day and it will all have been a dream. No one is immune. Continue reading

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I offer you the opportunity to perform 26 random acts of kindness this holiday season in honor of the victims of Sandy Hook, or even just 1. I’ll bet you already have, cause these are the types I deal with. You know, the great ones.

As we are learning, there is a huge, monstrous, overflowing amount of love to go around, a massive outcrying  of generosity and giving from around the globe since the Sandy Hook tragedy. This is not an evil world we live in, I refuse to believe that. I look around at the people from around the world donating thousands of dollars,  Jeff, a total stranger from Missouri writing to thank me profusely for simply pointing him to the Sandy Hook Spirit Wear website where he and his wife can purchase Sandy Hook clothes to help build school funds, to my dear friend Annmarie driving around White Plains with 26 envelopes of cash to hand out, to countless charities and scholarships popping  up to help the victims and survivors both, to the nice pie man who plopped himself down in the middle of Main Street in Newtown and handed out slices of pie to anyone passing by, to the countless folks arriving all of last week with their dogs to help brighten the Newtown kids days. Continue reading

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As with some of the more horrific events that have plagued our last decade, we will all, unfortunately, remember where we were and what we were doing as the reality of the unthinkable acts at Sandy Hook Elementary were unfolding this past Friday the 14th. We can add it to the list, along with Columbine, Virginia Tech, Aurora, the Gabby Giffords’ shooting, etc. etc.

I was at a Starbucks 1/8 of a mile from Newtown meeting with a client.

Emphasizing the gravity of the event, as the next 24 hours unfolded, was the proximity and the people we knew, friends, and friends of friends whose kids attended Sandy Hook Elementary.

Sitting there at Starbucks, frozen to my chair, and as the next few hours unfurled, I watched, and absorbed, and tried to ascertain fact from rumor as person after person entered the coffee shop either looking for or revealing small tidbits they’d been gathering from the news, their friends, the school calls to their respective phones. All that was really known I’d learned earlier through the robo call sent out to all of the parents; that a violent act had occurred in neighboring Newtown, that our schools were all going into “lockdown” mode and that all after school activities were being cancelled. Continue reading

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Don’t be intimidated. Adding video is a great exercise, and trust me, if I can do it, so can you.

Posted in VIDEO's, Video Blogging, Video Marketing | Tagged , , , | 2 Comments
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Since we’re going to be delving into a winter webinar on how to get your blog found, I thought we’d re-visit the video entitled “6 Easy Ways to get Traffic to your Website” as a taste—just a tasteof what’s to come this February.

Follow along and learn some basics. In the video we’re going to cover these topics:

• Creating good content. What exactly does that mean?
• Making your blog or website stand out, and apart from the crowd of mad bloggers
• The importance of sharing. I’m an Onlywire freak! It’s saved me massive amounts of time. Check it out
• How commenting on others blogs will not only help them, but you as well, by creating backlinks.
• Sexy stuff The all important e-signature and how to ride the fine line between the obnoxious and the acceptable
• What NOT to do

In the webinar, we’re going to delve deeper, so stay tuned for info on how to sign up for that.

I’ll end by saying that that is one sexy look I’ve got goin’ on up there. That is sarcasm speaking. One day we’ll get the technology down so that people don’t look like they just drank 2 liters of vodka in their video thumbnails.

Posted in Better Blogging, Blogging for business, VIDEO's, Video Blogging | Tagged , , , , | 2 Comments