Or you didn’t hear it the right way…in the right words, the words that made you go: “whoa.”
And then one day you do! You hear it like it’s never been said before. The heavens open up and “laaaaaaaa!”, you suddenly get it.
I got it when I heard the ever brilliant, very young but wise voice of Derek Halpern say it in an online class that I’m taking of his called “Blog That Converts”. Amongst other toney nuggets of shmartie stuff, Derek, in one of his early modules talks about not having 10 or 11 comma’s to describe what you do, but rather having your 1 Superpower Solution. That’s it. That’s the light bulb. Continue reading