Tag Archives: content marketing

Your online marketing strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Continue reading

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We no longer have to be exposed to in your face advertising; we now have OPTIONS, baby! Has no one informed the CMO of PepsiCo of these “new” phenomena? Continue reading

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Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book. Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

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The businesses that are really successful these days are the ones who are under promising and over delivering, giving extraordinary service and are being generous with their “stuff”. Continue reading

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Let people sample your services, your products, and your wares. It’s the best form of marketing out there, besides a recommendation from a prior customer. Just as Baskin Robbins offers their “little pink spoons” to sample a flavor, and Costco invites you to eat your way through the store sampling new items, a free seminar, webinar, report or chapter of a book to give potential customers a “taste” of what they could have with the whole package is a smart way to market a product, and if done well and generously, will peak peoples interest in what else you have to offer. Continue reading

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TV producers for the Monkee’s knew where their audience was and they played right into it, creating a teen rock group a la the Beatles, Beach Boys and The Rolling Stones that would skew to a younger audience. And they were so right on! The Monkee’s TV show aired for less than 2 years, from September of 1966 to March of 1968, but during that time their music rocked both tv and radio simultaneously (content marketing!) Continue reading

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12 Most Important Things To Know When Creating An Online Marketing Strategy. Integration and multiple strategies are key. Don’t put all your eggs in 1 basket and expect your business to sky rocket. Google Adwords is just 1 small piece of your overall marketing plan. Continue reading

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