18 Tips To Keep People On Your Website

“The idea is to create a web page that encourages visitors to spend as much time as possible on it”


 

As promised in last weeks blog on the ongoing Organic Traffic Vs. Pay-Per Click debate,  once you have people on your blog, how do you keep them there? Here are some key design tips that make a big difference in keeping people on and interacting with your blog or website:

 

  • Provide direct, concise, clear and very useful content.  In other words, the type of information that can’t be found elsewhere.
  • Right out of the gate, make your intro sentences short and powerful. It’s been proven that people tend to read on if the first few sentences grab them. In order for that to happen sentences need to grab you- in a short and sweet way.  Here’s a good example; one of my most popular and shared blogs on

Losing Or Creating A Great Customer

 

Onwards:

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VIDEO: 6 Easy Ways to Get Traffic to Your Website or Blog

Since we’re going to be delving into a winter webinar on how to get your blog found, I thought we’d re-visit the video entitled “6 Easy Ways to get Traffic to your Website” as a taste—just a tasteof what’s to come this February.

Follow along and learn some basics. In the video we’re going to cover these topics:

• Creating good content. What exactly does that mean?
• Making your blog or website stand out, and apart from the crowd of mad bloggers
• The importance of sharing. I’m an Onlywire freak! It’s saved me massive amounts of time. Check it out
• How commenting on others blogs will not only help them, but you as well, by creating backlinks.
• What NOT to do

In the webinar, we’re going to delve deeper, so stay tuned for info on how to sign up for that.

I’ll end by saying that that is one sexy look I’ve got goin’ on up there. That is sarcasm speaking. One day we’ll get the technology down so that people don’t look like they just drank 2 liters of vodka in their video thumbnails.

Work Smart, Not Hard. Really


There once was a telesummit. And then it ended. It had all kinds of hoopla attached to it: great press, lots of media coverage, expert guest stars, fun video’s, lots of cool new (to us) technology, 50- 60 hour weeks of prep work to launch it, enough angst and sleepless nights wondering when were going to mess it up to fill Brooklyn’s new Barclay Stadium, a social media frenzy, a cool Facebook Group, lots and lots of new contacts, a shiny new mailing list, JV partners, great material for new blog posts and newsletter content, heck we even had a legal agreement. It was an official “thing”.
And, yeah, then it ended.
In the meantime, prior to our launch, I’d had clients, and then during the project didn’t have time for many of them and so back burnered them. My funnel, which used to be there..(really! I had one! ), all but disappeared, because, well that’s what happens when you don’t pay attention to your funnel: they move on.

My time, which a few weeks earlier had been so filled that I barely had time to throw food at my kids during a drive by, despite my commitment to walking the walk of and teaching the skills to be able to ‘work smart, not hard’ now was suddenly, well, there again. We were, at least for the time being, until the next project launch, essentially…. freed up.
Dan Kennedy, master marketing guru, talks about bundling your days into projects, rather than having to-do lists with 12 different non-relating items on them as being much more efficient. He claims, and I agree, that when we break our to-do lists into tasks of unrelated items, our ability to focus and do a superior job at these tasks is compromised. In other words, we end up, like so many of our over-medicated kids, on an ADD bender, accomplishing a few of each days tasks, but none too well and rarely finishing. Dan goes on to equate project bundling with the way an actor working on a project would manage his/her time. While preparing for the role, he/she would be totally focused on learning her lines, once on set, she would be immersed in taking on the role and interacting with the other actors, etc. His point is that while immersed in a project, the really good actors have blinders on; there is nothing else.
Agreed. I’ve tried it both ways and I’m with Dan.
That being said, here in lies the danger…..see first five paragraphs.
There is a delicate balance to be had in total project emersion and taking your eye off the ball. Us small business folks can’t afford to do that. Once we’re the next Bradley Cooper, then perhaps maybe- Bradley’s got people to handle the rest of his life. But we little wee folk? Not quite yet. We can strive for this, that can be our goal; the day our “handlers” make sure all of our balls are neatly spinning on without us, but until that day comes, immerse away, for sure, but don’t forget your funnel!!
This much I can happily report, which gives me a bit of an “aaaah”: my blog continued and still continues to run on auto pilot- not the writing of the blog posts of course, but the automated pieces that run in the background while the telesummit ran me. It makes money for me, and keeps me very happy.
That’s the good news.
Now then, due to my 75% negligence of my consulting and mentoring practice over these last 3 months, it’s time for me to make a win- win proposition for us all, so come on over here where you can learn how to do the same, and make some money while you get some sleep!

Chinese Man Sues Wife For Being Ugly and Giving Birth to an Ugly Baby

This happened. And he won the case- $120,000 awarded to him from a judge because, as the judge explained, the wife, unbeknownst to the husband, had undergone over $100,000 worth of plastic surgery prior to meeting him, and so was deemed “deceptive”. I kid you not. Never mind that the child’s gene pool was 50% his (a paternity test was run and the husband was in fact found to be the biological father). Never mind that….oh, what the hell….this story is worthy of a glass of wine. Or a bottle.

Why, you wonder am I bringing it up here? A bit underhanded, you say, as much as the Enquirer worthy story really stinks of ickiness, it did get you to open the blog and read on, didn’t it? Heh, heh…..

Point? Headlines sell copy. A good headline will compel you to read on. I’m sure I’m not telling you anything you don’t already know, but every now and again we need to be reminded of the great pull and importance of great content and even more important, great headlines, that draw you in and make it impossible not to click. Sad, true, that this particular story actually is true, but the lesson remains vital: if your headline isn’t urgent and irresistible it doesn’t matter how great your content is, because no one will see it.

So, a few take aways:

  1. A compelling, if not sensational headline is VITAL, if not somewhat sleazy. But vital never-the-less! Your job is to make it less sleazy. Good luck.
  2. A headline or blog subject which takes advantage of Google Trends, or Yahoo Trending Now will garner you a much higher ranking in the search engines, as people are searching for more info on trending topics.
  3. Incorporating these into a good quality blog post with great content is the stuff great blogs are made of. Yup, I said it…..

Some headline guidelines that work:

  • Use a sub headline: “The 5 biggest secrets to a great blog post; how to get them at hello” …it’s a specific clincher that seals the deal.
  • Make it a “how to”: “How to Create Killer Headlines guaranteed to make people click to open”.
  • Ask a relatable question: “Are you making these mistakes when writing your blog?” folks will identify, and want a solution.
  • Use a testimonial to sell your content. Probably the most powerful incentive out there for someone to click into your site: “How I earned $12,000 in 1 day from following Suzen’s advice”. Woah.
  • Announce a benefit: “Learn the 6 best kept secrets to creating a website that makes money while you sleep.” Best kept secrets sell. Note to self.

Let’s re-cap: look at the techniques at work in this blog post: Using a headline or topic that is trending on Google or Yahoo translates to a highly searched blog that will be indexed high just by virtue of association to a highly searched story. Linking to high ranking authority sites- great for SEO, hyper-linking to my other relevant blog posts- keeps people on the site with more opportunity to scroll around my site and see how they can work with me.

Point: give people an irresistible reason to click into your blog to draw attention to your content and make sure that your content keeps them there and you are well on the road to creating a valuable destination. Now that they’re there, what’s on your blog that will translate into sales?

 

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