Epic Content Marketing Strategy Book Review: Take 2

What’s better than an off key video book review for a large holiday guffaw. Come watch me make a fool of myself with this revival of last years….interesting….singing book review of Joe Polizzi’s Epic Content Marketing which, come to think of it, never DID get the signed copy for. It’s okay. I still loved this book. Many great nuggets of wisdom to help you along as you  grow your content marketing strategy.

Create a content marketing strategy that will win clients. After all, that IS the point, isn’t it?

If your company is not where is should be with its’ content strategy or online marketing plan for 2016, feel free to contact me for a one time power session where we will evaluate where your pain is and come up with a plan to make 2016 the year you stop spinning your wheels. Let’s start with getting you found.

what’s your biggest online marketing struggle?

what's-your-content-marketing-strategy

Epic Content Marketing: A Musical Book Review

I really don’t know what to say about this other than please be gentle. It’s the holidays….and I can’t get the darn video to embed no matter how many hours and how many plug-ins (3) I’ve downloaded to help.

I am a huge fan of Joe Pulizzi and both of his books “Get Content, Get Customers” and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute to the man who was (and still is) highly, highly influential in my career path.

There are a few leaders in the marketing world that stand out as forecasters, and Joe Pulizzi is one of them. This book not only is step by step instructional on all the different ways to engage and grab new customers , but it gives great examples of companies, brands and campaigns that are setting creative examples of how we need to be approaching our customers if we want to be paid attention to, and more than that, hired. [Read more...]

Think Like Jobs

Steve JobsI’m reading Walter Isaacsons’ Steve Jobs biography right now and am completely mesmerized by it, and with Steve Jobs, now, already a legacy. Cannot put it down.

As I’m reading it, the dots are connecting for me, for things I did not even understand back in the day when I first placed my finger upon the keyboard and used the revolutionary mouse which they brought front and center to the market as well.

My family has been long time Apple fans dating back to the once revolutionary Apple II I remember coming home from college in 1979 to find my youngest brother and my dad, who had been given one from his work with ADP, knee deep into the heart of the Apple II original spreadsheets- pre- Microsoft Excel-where my dad was teaching him to use a spreadsheet for his car detailing business. Everything was in color! From then on it was a love affair with Apple, even during “the dark years”.

[Read more...]

3 Great Book Recommendations for Small Business Owners, Entrepreneurs and Those of us Just Seeking Personal Growth (but not ‘self-help’)

My book club is ready to give me the boot. Actually they have been very patient with me these past few months when I recently announced that due to “income, time and duty” demands I could no longer justify reading the fiction choices we’ve tended to gravitate towards, at least for the immediate future. Possibly ’til the end of time as we know it. It was a sad day when that announcement had to be made. I’d practiced it a few times in the car on my way over to our March book club gathering in the hopes that it would either sound pathetic enough to illicit the response I needed, which was basically that they would all understood that any book I was reading for the next six to 9 months, or possibly for the rest of my life had to contain either 2.0 or Guerilla somewhere in the title.

They understood, and did not give me the boot, especially when I volunteered to be the entertainment at all future meetings. Whatever that meant. They’re good, if not curious people. [Read more...]

Menu Title