How to Be the Obvious Choice

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?”

Let’s discuss amongst ourselves:

In order to make your medical practice or business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of business websites and blogs have more than quadrupled in the last 4 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?

  • Your reputation-hopefully a good one- for sure,
  • The quality of your work or products,
  • Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1. [Read more...]

Boost Your Sales and Grow Your Business This Year


  • How many times have you woken up frustrated because you know you should have more business?
  • You are working like a dog, doing all the things you’re supposed to be doing, and yet sales are not where they should be?
  • You’re spinning your wheels, have listened to dozens of guru’s and yet still, nothing changes.
  • Your online marketing strategy is NO strategy. You just throw stuff out there when you can.

And you need it to change. You need it to change right now.

We all feel this same sense of urgency in the spring. Spring is the season of renewal, of change, of growth. Your bottom line is not where it should be and you know your marketing needs a clear strong strategy and a powerful boost and you’ve tried it all

I so know this feeling. Have so been there, until I figured it out. It took a lot of bumps, and false starts…just like you, but I am now in a position to pay it back, to help you get to where you need to be, for 2013 and beyond.

I’m here to help wade through the muck of marketing shiny objects to pump you through to the other side.

In the name of spring, I’ve taken my online marketing consulting, mentoring and mastermind programs to the next level and have created 3 totally customized programs for you to choose from, with spring special prices.

No free video to lure you in and then pounce on you. Shooting straight from the hip here. No one can do it alone- not me, not my own amazing mentors, and not you.

We all need support and guidance. Invest in yourself.

Consulting, Mentoring and Mastermind Groups:

You know what you want but you can’t seem to make it happen. You know the services that you need, or at least you think you do. But do you? Really?

What is going to help you be more efficient, save time and grow your business? Weekly chunks of direction to help you target your marketing demons in the most efficient ways. Here’s the skinny:

On Site Website and Marketing ConsultingFor you and/or your team:

For the business owner who wants to learn how to do it themselves, a series of 6 one hour weekly sessions strategizing key components of how to maximize your exposure by optimizing your existing website.

Workshops include focus on the following Optimization components:

  • Goal setting: initial strategy session where we hone in on your marketing and growth goals
  • Complete initial website and online marketing analysis and audit of what is currently being done to maximize exposure
  • Backlinking, Keyword, tag and basic SEO structural Workshop
  • Content and offsite Marketing Workshop
  • Social Media/Email marketing Workshop
  • Blogging for traffic Workshop

$130 per Session, billed monthly. Must book a minimum of 6 sessions. Book 12 sessions and receive 20% discount off package. Technical work provided is billed on an hourly basis at $75 per hour. Through this Friday April 12, at midnight only

One on One Mentoring Sessions:

Individual coaching where we work together twice per month to build on your marketing plan and execute. I teach you how to be hands on and offer resources for tasks beyond your scope. Cost: $130 per session, billed monthly. Minimum of 6 coaching sessions, custom created with mutually agreed upon timelines. Book 12 sessions and receive 20% discount on package. Through this Friday, April 12, Only, $110 per session

Mastermind Group:


SPACE IS LIMITED TO ENSURE ENOUGH TIME FOR EVERYONE !! Beginning Monday May 6: A 6 month bi-weekly intensive Mastermind group – 90 minute sessions, focusing on a different key area each month.










  • Demons, gremlins, overcoming obstacles
  • Supportive and targeted
  • Group participation and Q and A
  • private Facebook page where we can interact and support each other
  • Ongoing access to me through the Facebook page and email


Special Pricing ends FRIDAY at midnight EST

ONLY 5 REMAINING SPOTS. This group needs to remain small so that everyone can get the attention they deserve


Do yourself a favor, make 2013 the year you invest in yourself, your marketing and your future.











Who Are You And Why Should We Care?

Call it “Law of Attraction”, call it fate. This morning just before gearing up to upload my new video I was putzing around listening to a podcast of my newest online obsession and hero Derek Halpern. He motivates me and gets me going like no one else these days. This was his 2nd in what’s turned out to be a hugely successful podcast series- and how does he open? RIGHT after his short intro -to himself- he points out that every week of this podcast he will have a different intro. Why? Because it differentiates him. It makes him stand out from all the rest of the podcasters jumping on the i tunes podcast bandwagon.

Ka-boom! This is what I’m talkin’ about:

Building an Online Connection with Your Doctor, (oh yes)

One of the best projects I’ve worked on in a long time is a client opening up a new urgent care center in Danbury. My job is to help him maximize his online exposure and create the online buzz that the center will need to drive traffic not just to his website but through his door. Way overdue, this center is the first urgent care walk-in clinic Danbury has seen. It is a long overdue and welcome sight and is deserving of a big, warm welcome.

How can I create maximum buzz for Doctors Express Danbury? I love a good challenge. I’m lucky, first of all, to be working with a business guy, someone who gets that you can no longer just build it and expect people to beat a path to your doorway. The days of doctor’s reputations and neighbor –to- neighbor word of mouth referrals are petering. The Field of Dreams vision of build it and they will come are way done. These are ‘dreams’ and nothing more. Today we are finding doctors, like new restaurants, like hotels, like books, online. We are judging, often pre-judging them online and we are certainly more in control of their successes or failures than ever before. [Read more...]