7 Ways Social Media Can Boost Your SEO

7-ways-social-media-can-boost-seoSocial media marketing and SEO are two tightly interwoven partners in crime.  We don’t tend to think of social media having much if not any impact on our SEO, but that is simply not true. When strategized well, there is a direct correlation in the ways that your social media can boost your SEO.

Both are organic, inbound strategies that focus on building an attractive and interesting identity that will naturally attract visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. It’s a beautiful relationship when attention is paid to them both. [Read more...]

Why Every Small Business Needs to Use Local Search Directories

get found using local directoriesYou’re out running errands and you remember your friend suggested a great new bakery somewhere in town, but you can’t remember the name.

So you grab your smartphone and you Google – “Bakery in My Town, CT”.

Several listings pop-up. The top two have 4+ reviews and the last three have so-so reviews. Guess which store you are likey to pick first? Yup –one of the 2 with great reviews- and it may not be the bakery your friend recommended. Now, if you were both on Google + you could see which bakery your friend recommends, but more on that in a bit.

Competition for your services/products/expertise is at an all-time high thanks in part to online shopping, and in part to the sheer volume of businesses vying for your attention. We (as business owners) need to scream above the noise “MY BUSINESS IS THE BEST – COME TO ME”!!! [Read more...]

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