SEO Strategy: Why You Need ‘Natural Language Keyword Phrases’

Siri, Alexa, Google Home, Cortana… Bixby, there are more being added all the time. You’re probably familiar with these now household names, but do you know what they all have in common? They all employ voice-activated Artificial Intelligence technology, (AI), and more to the point of this blog, they are all changing the way people are searching for things on the internet.

If  you rely on SEO (Search Engine Optimization), want to keep your website optimized, or if SEO is at the heart of your marketing strategy, read on for a break down of how this new wave of technology affects you, and why you need to be aware of “natural language” keyword phrases.

First, a background on keywords and how they help SEO

In the early dawn of Search Engine Optimization, and Digital Marketing strategies, Marketers began to embrace the significance of keywords as extraordinarily useful tools to better reach their specific audience.

What is a keyword in marketing? Keywords are specific words that help define the content surrounding it.

Why is a keyword important in marketing? Keywords are important because when a search engine (like Google) scans your content to determine if it is relevant to a searching user, it picks out these keywords to define your content. The query typed into the search engine has a predefined rule to connect to a result with related keywords.

In layman’s terms,  a keyword is what you would use to help people fid what they are looking for , and have your content come up as a result. if a user is searching “Where to buy a boat cleaning kit”, and your keyword is “boat”, the search engine will probably offer your content to this user as a result. Maybe. Boat is a vey broad term. Millions of websites use it. Yopou’re going to need to get more specific.  Keep reading.  [Read more...]

Social Media Automation: 5 Important Reasons to Use It

Has your social media strategy taken over your LIFE?

And, let me guess, you’re in SOCIAL MEDIA HELL? or OVERWHELM?social-media-automation

I know, it happens. Just sort of creeps up on us and before we know it, we’re drowning in social media overload. But the fact is, we still need to do it if we want our businesses to stay current and relevant.

Yep, with social media being one of the essential tools to marketing that it is today, we can find ourselves publishing, posting, and updating nearly every day.  And unfortunately, without proper strategy, managing our accounts can become a full-time job. Thankfully, I have found a few tools that have allowed me to manage my social media with ease, and allow me to devote my time to what truly matters; growing my business. So without further adieu, here is your essential guide to Social Media automation, and the 5 important reasons to use it. [Read more...]

A Man Walks Into A Phone Booth: What’s Your Unique Value Proposition

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

online-marketing-made-simpleYour online strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Do I need to explain this acronym? If so, email me and I’ll let you in on it. Suzen@omaginarium.com.

No, we break it down, and then break it down some more. The simpler the better. That being said, no matter what your marketing strategy is, it will always need to contain the key elements discussed in my video How Content Marketing Can Transform Your Business, it must always be offering a differentiator that sets you apart from the competition and is a GREAT value…so that we all have a warm and fuzzy feeling when thinking about you and your company, and it must, if using content marketing, which I urge you all to in one way, shape or form, make sure that content is catchy, different and rises above the others. It sounds hard, I know, but truly it need not be. Call me maybe. [Read more...]

FAQ’s About The Google Mobile Friendly Update

This is the first of a 3 part series on the Google mobile friendly criteria rolled out in 2015, written by long time SEO guru extraordinaire Alex Miranda

are-you-google-mobile-friendlyDrumroll please.  The Google mobile update you’ve been hearing so much about has been live now for over 2 years. How much do you really know about it? For the first time ever, Google gave website owners 2 months to prepare for this update. Hopefully, you listened.

Below are a list of answers to questions many of you may have had since the Google mobile responsive update.

  1. How do I know if my website is mobile friendly? There are a number of ways to find out. For purposes of this blog, I will list the 2 easiest ways.

[Read more...]

Menu Title