A Man Walks Into A Phone Booth: What’s Your Unique Value Proposition

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

online-marketing-made-simpleYour online strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Do I need to explain this acronym? If so, email me and I’ll let you in on it. Suzen@omaginarium.com.

No, we break it down, and then break it down some more. The simpler the better. That being said, no matter what your marketing strategy is, it will always need to contain the key elements discussed in my video How Content Marketing Can Transform Your Business, it must always be offering a differentiator that sets you apart from the competition and is a GREAT value…so that we all have a warm and fuzzy feeling when thinking about you and your company, and it must, if using content marketing, which I urge you all to in one way, shape or form, make sure that content is catchy, different and rises above the others. It sounds hard, I know, but truly it need not be. Call me maybe. [Read more...]

The 10 Vital Steps I Take to Increase Blog Traffic One Post at a Time

ten-steps-ti-increase-blog-trafficSo you’ve created an awe inspiring blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to read and engage with your brilliant creation which took 4.5 hours to write, edit and optimize. And then you waited. And waited……crickets chirping…..

Unfortunately, all you heard were -well, see above. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also your… ONLY fan…

Why? Because you’re missing a critical piece of the blogging puzzle. Here’s the thing most of us, including myself when I was starting out -don’t understand. Your content in and of itself is only a small piece of the puzzle. Boom.

The fact is that without actively promoting your content, systematically, your blog is STILL going to be in nowheresville. Actually I take that back. Your work must be inspiring and must create great value otherwise even if it is promoted no one will read it. So the number 1 step is to of course create GREAT value. That being said…. * Content is only king if someone other than your mother can see it. * [Read more...]

Epic Content Marketing Strategy Book Review: Take 2

What’s better than an off key video book review for a large holiday guffaw. Come watch me make a fool of myself with this revival of last years….interesting….singing book review of Joe Polizzi’s Epic Content Marketing which, come to think of it, never DID get the signed copy for. It’s okay. I still loved this book. Many great nuggets of wisdom to help you along as you  grow your content marketing strategy.

Create a content marketing strategy that will win clients. After all, that IS the point, isn’t it?

If your company is not where is should be with its’ content strategy or online marketing plan for 2016, feel free to contact me for a one time power session where we will evaluate where your pain is and come up with a plan to make 2016 the year you stop spinning your wheels. Let’s start with getting you found.

what’s your biggest online marketing struggle?

what's-your-content-marketing-strategy

The Big Secret to Creating a Memorable Blog

how-to-write-a-blog-people-will-rememberDo you have a website with great content but, alas, are not getting the traffic you were hoping for?

You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty with the non-signer-uppers?

If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical segment. Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way.

[Read more...]

Menu Title