The Big Secret to Creating a Memorable Blog

how-to-write-a-blog-people-will-rememberDo you have a website with great content but, alas, are not getting the traffic you were hoping for?

You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty with the non-signer-uppers?

If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical segment. Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way.

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Ready to Get A Grip in 2014? Pick My Brain

pick-my-brainThe 2 Choices You Have for the New Year

Here’s how I see it:

You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2012 goals?

How about last year vs. the prior year…..

As we entrepreneurs keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit.

You know. The comfortable stuff.

It becomes even more confusing as so many of us (hopefully- if you’ve been paying attention) pump out more an more content, in the hopes of increasing traffic, creating a strong brand and building a following. Murkier. ROI definitely becomes more difficult to gauge unless we are paying close attention to our Google Analytics and are really drilling down to the traffic source. Sales Conversion is the bottom line after all, and yet these days the road to sales conversion can easily be a 7-8 step process. [Read more...]

Epic Content Marketing: A Musical Book Review

I really don’t know what to say about this other than please be gentle. It’s the holidays….and I can’t get the darn video to embed no matter how many hours and how many plug-ins (3) I’ve downloaded to help.

I am a huge fan of Joe Pulizzi and both of his books “Get Content, Get Customers” and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute to the man who was (and still is) highly, highly influential in my career path.

There are a few leaders in the marketing world that stand out as forecasters, and Joe Pulizzi is one of them. This book not only is step by step instructional on all the different ways to engage and grab new customers , but it gives great examples of companies, brands and campaigns that are setting creative examples of how we need to be approaching our customers if we want to be paid attention to, and more than that, hired. [Read more...]

How to Transform Your Business Using Content Marketing

You have a Facebook page, a fairly substantial “list” that you send out to on a fairly consistent basis. You tweet. You are a busy so and so. Why do you also need to be creating all this “content”?” What’s the real reason?

Let’s discuss amongst ourselves:
In order to make your business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? Are you a doctor? I work with a number of you. The number of medical practice websites have more than quadrupled in the last 6 years. Getting noticed as the clear choice of specialists is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?
• Your reputation-hopefully a good one- for sure,
• The quality of your work or products,
• Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1.

The businesses that are knocking it out of the park these days-the ones that are transforming their businesses into cash machines- are the ones who are using content marketing smartly. It’s also the company that’s under promising and over delivering, giving extraordinary service, serving you efficiently, and accessibly. They’re also generous with their “stuff”. What “stuff” ?

Well, watch this video: I lay it all out. And then some. And then please comment. What have you seen that is brilliant content marketing? Tell me in the comments.

How to Transform Your Business Using Content Marketing

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