Huge Traffic Building Strategy # 2: Create Great Content

These days it is not enough to have a pretty website with your services, an about page and a contact form. If you’re looking to drive traffic to your website or blog it’s essential to be offering good, no…wait for it…great…. content. Content is king.

There is so much noise and distraction in the online world, the only way you are going to grab attention and more importantly, hold attention is if you give people great “stuff” to watch, listen, do or read on your site. This might sound daunting, but it doesn’t need to be. Really. We’ve got ways ; [Read more...]

18 Tips To Keep People On Your Website

“The idea is to create a web page that encourages visitors to spend as much time as possible on it”


 

As promised in last weeks blog on the ongoing Organic Traffic Vs. Pay-Per Click debate,  once you have people on your blog, how do you keep them there? Here are some key design tips that make a big difference in keeping people on and interacting with your blog or website:

 

  • Provide direct, concise, clear and very useful content.  In other words, the type of information that can’t be found elsewhere.
  • Right out of the gate, make your intro sentences short and powerful. It’s been proven that people tend to read on if the first few sentences grab them. In order for that to happen sentences need to grab you- in a short and sweet way.  Here’s a good example; one of my most popular and shared blogs on

Losing Or Creating A Great Customer

 

Onwards:

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Here’s How to Get More Business


Ghandi says: “Be the change you wish to see in the world”. My mother has been known to say “ For the love of God, learn from someone else’s mistakes once in a while”.
One has little to do with the other unless you really hurt your brain trying to come up with a connection; I just thought I’d throw them together, so don’t spend a lot of time on it.
That being said, it is the time of year for giving, and especially in marketing your services the concept of giving, and of

setting the stage for giving more, going above and beyond, cannot be more relevant, and important, if you want to be remembered. If you want to be top of mind when someone is wondering where to turn for a great coach. There are many of us out there, in the service industry, all trying to distinguish ourselves from one another. What makes the difference? Why will you be hired over the coach with the fancier website, the more frequent email campaigns, the catchier name? The difference is the level of service. It’s why my mother insists on going to the overpriced deli in town to get her chicken soup rather than going to Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book.
Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

Less Is More

I love when I think along the same lines as Seth Godin, and at the same time to boot. I’d just woken up this morning thinking if I had to read one more long email or blog entry I was going to explode. And then  this hit my in box.

Listen: if you want people to read your brilliance and pay close attention to your sage advice, you gotta keep it short and sweet. We are all too ADD these days because there is so much being thrown at us. Ok, I’ll speak for myself but I know I’m not alone. Less can be more. Look at Hemmingway. I think he’s more popular now amongst the ADD crowd then when he was first published. Why? Because his sentences are short. To the point. Sparse, yet crafted beautifully into phrases that hit your sweet spot. He would have made a great Tweeter!

Here’s the skinny: if you want more folks to read your stuff, and to remember your words, break them down into small but memorable sound bites. We’ll remember you more. Think like Hemmingway:

“Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut”. Brilliant.

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