Social Media Automation: 5 Important Reasons to Use It

Has your social media strategy taken over your LIFE?

And, let me guess, you’re in SOCIAL MEDIA HELL? or OVERWHELM?social-media-automation

I know, it happens. Just sort of creeps up on us and before we know it, we’re drowning in social media overload. But the fact is, we still need to do it if we want our businesses to stay current and relevant.

Yep, with social media being one of the essential tools to marketing that it is today, we can find ourselves publishing, posting, and updating nearly every day.  And unfortunately, without proper strategy, managing our accounts can become a full-time job. Thankfully, I have found a few tools that have allowed me to manage my social media with ease, and allow me to devote my time to what truly matters; growing my business. So without further adieu, here is your essential guide to Social Media automation, and the 5 important reasons to use it. [Read more...]

The Big Secret to Creating a Memorable Blog

how-to-write-a-blog-people-will-rememberDo you have a website with great content but, alas, are not getting the traffic you were hoping for?

You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty with the non-signer-uppers?

If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical segment. Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way.

[Read more...]

How to Be the Obvious Choice

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?”

Let’s discuss amongst ourselves:

In order to make your medical practice or business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of business websites and blogs have more than quadrupled in the last 4 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?

  • Your reputation-hopefully a good one- for sure,
  • The quality of your work or products,
  • Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1. [Read more...]

Building an Online Connection with Your Doctor, (oh yes)

One of the best projects I’ve worked on in a long time is a client opening up a new urgent care center in Danbury. My job is to help him maximize his online exposure and create the online buzz that the center will need to drive traffic not just to his website but through his door. Way overdue, this center is the first urgent care walk-in clinic Danbury has seen. It is a long overdue and welcome sight and is deserving of a big, warm welcome.

How can I create maximum buzz for Doctors Express Danbury? I love a good challenge. I’m lucky, first of all, to be working with a business guy, someone who gets that you can no longer just build it and expect people to beat a path to your doorway. The days of doctor’s reputations and neighbor –to- neighbor word of mouth referrals are petering. The Field of Dreams vision of build it and they will come are way done. These are ‘dreams’ and nothing more. Today we are finding doctors, like new restaurants, like hotels, like books, online. We are judging, often pre-judging them online and we are certainly more in control of their successes or failures than ever before. [Read more...]

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