The Big Secret to Creating a Memorable Blog

how-to-write-a-blog-people-will-rememberDo you have a website with great content but, alas, are not getting the traffic you were hoping for?

You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty with the non-signer-uppers?

If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical segment. Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way.

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How to Be the Obvious Choice

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?”

Let’s discuss amongst ourselves:

In order to make your medical practice or business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of business websites and blogs have more than quadrupled in the last 4 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?

  • Your reputation-hopefully a good one- for sure,
  • The quality of your work or products,
  • Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1. [Read more...]

Building an Online Connection with Your Doctor, (oh yes)

One of the best projects I’ve worked on in a long time is a client opening up a new urgent care center in Danbury. My job is to help him maximize his online exposure and create the online buzz that the center will need to drive traffic not just to his website but through his door. Way overdue, this center is the first urgent care walk-in clinic Danbury has seen. It is a long overdue and welcome sight and is deserving of a big, warm welcome.

How can I create maximum buzz for Doctors Express Danbury? I love a good challenge. I’m lucky, first of all, to be working with a business guy, someone who gets that you can no longer just build it and expect people to beat a path to your doorway. The days of doctor’s reputations and neighbor –to- neighbor word of mouth referrals are petering. The Field of Dreams vision of build it and they will come are way done. These are ‘dreams’ and nothing more. Today we are finding doctors, like new restaurants, like hotels, like books, online. We are judging, often pre-judging them online and we are certainly more in control of their successes or failures than ever before. [Read more...]

Here’s How to Get More Business


Ghandi says: “Be the change you wish to see in the world”. My mother has been known to say “ For the love of God, learn from someone else’s mistakes once in a while”.
One has little to do with the other unless you really hurt your brain trying to come up with a connection; I just thought I’d throw them together, so don’t spend a lot of time on it.
That being said, it is the time of year for giving, and especially in marketing your services the concept of giving, and of

setting the stage for giving more, going above and beyond, cannot be more relevant, and important, if you want to be remembered. If you want to be top of mind when someone is wondering where to turn for a great coach. There are many of us out there, in the service industry, all trying to distinguish ourselves from one another. What makes the difference? Why will you be hired over the coach with the fancier website, the more frequent email campaigns, the catchier name? The difference is the level of service. It’s why my mother insists on going to the overpriced deli in town to get her chicken soup rather than going to Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book.
Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

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