Work Smart, Not Hard. Really


There once was a telesummit. And then it ended. It had all kinds of hoopla attached to it: great press, lots of media coverage, expert guest stars, fun video’s, lots of cool new (to us) technology, 50- 60 hour weeks of prep work to launch it, enough angst and sleepless nights wondering when were going to mess it up to fill Brooklyn’s new Barclay Stadium, a social media frenzy, a cool Facebook Group, lots and lots of new contacts, a shiny new mailing list, JV partners, great material for new blog posts and newsletter content, heck we even had a legal agreement. It was an official “thing”.
And, yeah, then it ended.
In the meantime, prior to our launch, I’d had clients, and then during the project didn’t have time for many of them and so back burnered them. My funnel, which used to be there..(really! I had one! ), all but disappeared, because, well that’s what happens when you don’t pay attention to your funnel: they move on.

My time, which a few weeks earlier had been so filled that I barely had time to throw food at my kids during a drive by, despite my commitment to walking the walk of and teaching the skills to be able to ‘work smart, not hard’ now was suddenly, well, there again. We were, at least for the time being, until the next project launch, essentially…. freed up.
Dan Kennedy, master marketing guru, talks about bundling your days into projects, rather than having to-do lists with 12 different non-relating items on them as being much more efficient. He claims, and I agree, that when we break our to-do lists into tasks of unrelated items, our ability to focus and do a superior job at these tasks is compromised. In other words, we end up, like so many of our over-medicated kids, on an ADD bender, accomplishing a few of each days tasks, but none too well and rarely finishing. Dan goes on to equate project bundling with the way an actor working on a project would manage his/her time. While preparing for the role, he/she would be totally focused on learning her lines, once on set, she would be immersed in taking on the role and interacting with the other actors, etc. His point is that while immersed in a project, the really good actors have blinders on; there is nothing else.
Agreed. I’ve tried it both ways and I’m with Dan.
That being said, here in lies the danger…..see first five paragraphs.
There is a delicate balance to be had in total project emersion and taking your eye off the ball. Us small business folks can’t afford to do that. Once we’re the next Bradley Cooper, then perhaps maybe- Bradley’s got people to handle the rest of his life. But we little wee folk? Not quite yet. We can strive for this, that can be our goal; the day our “handlers” make sure all of our balls are neatly spinning on without us, but until that day comes, immerse away, for sure, but don’t forget your funnel!!
This much I can happily report, which gives me a bit of an “aaaah”: my blog continued and still continues to run on auto pilot- not the writing of the blog posts of course, but the automated pieces that run in the background while the telesummit ran me. It makes money for me, and keeps me very happy.
That’s the good news.
Now then, due to my 75% negligence of my consulting and mentoring practice over these last 3 months, it’s time for me to make a win- win proposition for us all, so come on over here where you can learn how to do the same, and make some money while you get some sleep!

Thanks, Sandy

"apple pie"As I sat, waiting on the impending storm, I had 1 kid in the kitchen baking the emergency apple pies (2), and 1 kid sequestered in her room watching ‘Paranormal Activity ‘ on her ipad before she’d be unable to watch anything anymore.

Sandy carried a different weight to it. There was something much more foreboding about it than last years Irene or even that mother of all storms, our 2011 Halloween Storm, and as much as I prayed that Id be wrong and that this whole ‘perfect storm’ thing was being blown out of proportion as compared to blowing off our roofs, I still felt the need, for what seemed like hours on end, to race from room to room just to make sure all windows were shut, the cats were in and the candles and flashlights were neatly placed in each room, over and over. As I tried to write I could see streams of fog being lifted off the lake and hurdling in a horizontal path toward Danbury. No, I knew, this was going to be a big one.

I kept trying to write this blog; I kept spacing out, thinking of pies. I’d come back a few minutes later; my mind wandered towards flashlight batteries. I’d write a sentence, then wonder if I should have duct taped the huge living room window with the only remaining leopard print duct tape. I wondered if we still had all of the Scrabble pieces for later; I wrote another sentence. I thought ‘if I put the beef stew I’d made in the crockpot and just set it out on the counter it would be available to them at anytime even if the power does go out.’ [Read more...]

Don’t Do This

"Aliza Sherman"

I may have mentioned this before, but a few months back when we were reaching out to the various women on our Most Wanted list I accidentally sent Aliza Sherman a potty-mouthed email. It was intended for my partner Jennifer, as a response to Aliza agreeing to be a part of our tele-summit, and it sort of included the acronym OM#mce_temp_url#FG, as in

“OMFG, I can’t believe Aliza Sherman just said yes to us”.

Luckily, Aliza being the gracious and cool cyber chick she is, kept up her reputation, and, just as cool as I knew she’d be after years of following her career, and 30 seconds after I hit the send button to my tech idol of all time, responded something to the effect of “Hi Suzen….ya think? It’s not rocket science”.

Yeah. That happened. We laugh about it now. “Heh heh…..”

“It’s a man’s world out there in cyberspace – but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology.”

-The Wall Street Journal

This, ladies and gents, is who I have the privilege of interviewing tomorrow in Tuesdays segment of our MomtoMompreneurNow! Tele-summit. How cool is that.

Here’s what my ex husbands lecture agency, Greater Talent Network, has to say about her:

“Named by Newsweek as one of the “Top 50 People Who Matter Most on the Internet,” Aliza Sherman is a cyberspace thought leader and sought-after online marketing expert. She opened the door to the power and potential of female online presence when she founded Cybergrrl, Inc. in the early days of the World Wide Web. It

is a pioneering new media and entertainment company at the forefront of creating online programming, products, services and virtual communities. Sherman is also the founder of Webgrrls, a networking group for woman interested in the Internet that currently has over 100 chapters world-wide.

Sherman and her unique, female-based approach to e-business and Internet marketing have been profiled by People, The Wall Street Journal, USA Today,US News And World Report, CBS This Morning and CNN. In addition, she is the author of Cybergrrl: A Woman’s Guide to the World Wide Web and her latest release PowerTools for Women in Business: 10 Ways to Succeed in Life and Work, which highlights the 10 lessons she has lived and learned while running a business and searching for a purpose and features the stories of over 70 other women who share their experience and advice.”

Her newest project du force is Pinterest, and today at 1 PM EST, with us on our Mom to Mompreneur Now! tele-summit, she will be sharing not only her inspirational journey of how where got to where she is today in a field which up until now has been known as a mans world, but also

on all things Pinterest- how it can help grow your business, why it is being hailed as the fastest growing social media platform on the internet, and some of the most effective ways that Pinterest can work for you.

I am hopeful that Aliza really is as cool as her persona, and forgives my little faux pas a few months back, seeing it rather as the compliment it was intended as. Heh heh……

Sign up if you haven’t already, right here

Technophobe-Schmeknophobe

Week 2 of our Mom to Mompreneur Now! tele-summit ended with a big whahoo! And as Jennifer and I sat

 

through both Jane Pollak’s interview on Tuesday and Kathy McShane’s interview on Thursday clasping hands and praying to our respective Gods that no technical snafoo’s would occur, I can happily report that we made it through both events with no lost connections, no hang ups, and plenty of interaction. We built it, we spread it, people came. Maybe Kevin Costner was right after all. Both Jane and Kathy were oh so generous with their time, their tips and their stories, folks actually asked questions and were able to walk away with a huge amount of value which I’m hoping they plan on putting to god use ASAP.

 

Are you a-scared of technology? Does the idea of doing social media make your eyes roll back in your head? Are you clueless and exhausted at the idea of making sure you’re business is front and center when people are looking for you? Fear no more (insert loud drumroll and trumpets). This week we tackle the technical side of being found like it’s kindergarten. You’ll walk away saying “this is what I was so afraid of? Easy Peazy stuff!”

 

Tuesday, Oct. 16 1:00 PM EST: Come join us when Lena West of Influence Expansion, Social Media Guru to the stars, joins us at Mom to Mompreneur Now! (ok, officially being shortened here to M2MPNow to share her vast knowledge,and to help you learn how to work smart, not hard with your social media- something I am personally chomping at the bit for, in her talk:

 

Get to the Money Behind the Media: How to Leverage Your Social Media Influence to Drive Real Business Growth

 

Monetizing social media has been akin to trying to stay away from the dessert table – difficult, but not impossible. Whether you want to call it monetization or ROI, the bottom line is the same: everyone wants to know what they’re going to get if they spend their time using social media.

 

  • How can you REALLY get to the money behind social media and use social channels to build revenue streams, land more clients and sustain passive income.
  • Look for the hidden cash flow sources in your social media marketing
  • Identify the people who influence you
  • Get others to willingly spread the word about your products and services
  • Redefine monetization and get on with reaping the rewards of expanded online influence

 

Tuesday Oct. 16 6:30 PM Join me at the EWN October Dinner at the Stamford Marriott where I’ll be helping you get FOUND online with Do-It-Yourself SEO, and tips your webmaster won’t share with you. click here for more info on this fun night, which includes dinner and a drink.

 

Thursday Oct. 18 1:00 PM EST It’s my turn to be interviewed and share with you what you need to know about creating a monetized blog or website:check it out:

 

 

 

Get Noticed: Create a Blog that Makes Money While You Sleep

 

Here’s what you’ll walk away with, and when we’re done, you’ll be able to ask me questions online or on the phone:

 

  • How to structure your blog correctly the first time around (and save you lots of $)
  • What key ingredients are necessary to transform your blog into a cash machine
  • What content SELLS
  • How to monetize your blog with affiliates
  • How to get your blog in front of the people you want to serve….fast

 

 

 

click here to register for Lena’s program, my program and replays of Jane Pollak and Kathy McShane’s programs and for access to the rest of the series

 

The series runs every Tuesday and Thursday until October 30, 2012. Replays of each session will be available within 24 hours of the event so that you can listen anytime, anywhere. You will receive an email for each replay link.

 

We’d love you to get in on the ground floor. Invest in yourself. Click here to register

 

And join us in our Facebook group at http://tinyurl.com/cmof99a where you will be able to keep up to date on all things Mom to Mompreneur Now! You’ll also be able to can also ask both Lena and myself questions for 30 minutes after the events, if you did not get a chance to do so on the call.

 

 

 


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