Work Smart, Not Hard. Really

There once was a telesummit. And then it ended. It had all kinds of hoopla attached to it: great press, lots of media coverage, expert guest stars, fun video’s, lots of cool new (to us) technology, 50- 60 hour weeks of prep work to launch it, enough angst and sleepless nights wondering when were going to mess it up to fill Brooklyn’s new Barclay Stadium, a social media frenzy, a cool Facebook Group, lots and lots of new contacts, a shiny new mailing list, JV partners, great material for new blog posts and newsletter content, heck we even had a legal agreement. It was an official “thing”.
And, yeah, then it ended.
In the meantime, prior to our launch, I’d had clients, and then during the project didn’t have time for many of them and so back burnered them. My funnel, which used to be there..(really! I had one! ), all but disappeared, because, well that’s what happens when you don’t pay attention to your funnel: they move on.

My time, which a few weeks earlier had been so filled that I barely had time to throw food at my kids during a drive by, despite my commitment to walking the walk of and teaching the skills to be able to ‘work smart, not hard’ now was suddenly, well, there again. We were, at least for the time being, until the next project launch, essentially…. freed up.
Dan Kennedy, master marketing guru, talks about bundling your days into projects, rather than having to-do lists with 12 different non-relating items on them as being much more efficient. He claims, and I agree, that when we break our to-do lists into tasks of unrelated items, our ability to focus and do a superior job at these tasks is compromised. In other words, we end up, like so many of our over-medicated kids, on an ADD bender, accomplishing a few of each days tasks, but none too well and rarely finishing. Dan goes on to equate project bundling with the way an actor working on a project would manage his/her time. While preparing for the role, he/she would be totally focused on learning her lines, once on set, she would be immersed in taking on the role and interacting with the other actors, etc. His point is that while immersed in a project, the really good actors have blinders on; there is nothing else.
Agreed. I’ve tried it both ways and I’m with Dan.
That being said, here in lies the danger…..see first five paragraphs.
There is a delicate balance to be had in total project emersion and taking your eye off the ball. Us small business folks can’t afford to do that. Once we’re the next Bradley Cooper, then perhaps maybe- Bradley’s got people to handle the rest of his life. But we little wee folk? Not quite yet. We can strive for this, that can be our goal; the day our “handlers” make sure all of our balls are neatly spinning on without us, but until that day comes, immerse away, for sure, but don’t forget your funnel!!
This much I can happily report, which gives me a bit of an “aaaah”: my blog continued and still continues to run on auto pilot- not the writing of the blog posts of course, but the automated pieces that run in the background while the telesummit ran me. It makes money for me, and keeps me very happy.
That’s the good news.
Now then, due to my 75% negligence of my consulting and mentoring practice over these last 3 months, it’s time for me to make a win- win proposition for us all, so come on over here where you can learn how to do the same, and make some money while you get some sleep!

Don’t Do This

"Aliza Sherman"

I may have mentioned this before, but a few months back when we were reaching out to the various women on our Most Wanted list I accidentally sent Aliza Sherman a potty-mouthed email. It was intended for my partner Jennifer, as a response to Aliza agreeing to be a part of our tele-summit, and it sort of included the acronym OM#mce_temp_url#FG, as in

“OMFG, I can’t believe Aliza Sherman just said yes to us”.

Luckily, Aliza being the gracious and cool cyber chick she is, kept up her reputation, and, just as cool as I knew she’d be after years of following her career, and 30 seconds after I hit the send button to my tech idol of all time, responded something to the effect of “Hi Suzen….ya think? It’s not rocket science”.

Yeah. That happened. We laugh about it now. “Heh heh…..”

“It’s a man’s world out there in cyberspace – but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology.”

-The Wall Street Journal

This, ladies and gents, is who I have the privilege of interviewing tomorrow in Tuesdays segment of our MomtoMompreneurNow! Tele-summit. How cool is that.

Here’s what my ex husbands lecture agency, Greater Talent Network, has to say about her:

“Named by Newsweek as one of the “Top 50 People Who Matter Most on the Internet,” Aliza Sherman is a cyberspace thought leader and sought-after online marketing expert. She opened the door to the power and potential of female online presence when she founded Cybergrrl, Inc. in the early days of the World Wide Web. It

is a pioneering new media and entertainment company at the forefront of creating online programming, products, services and virtual communities. Sherman is also the founder of Webgrrls, a networking group for woman interested in the Internet that currently has over 100 chapters world-wide.

Sherman and her unique, female-based approach to e-business and Internet marketing have been profiled by People, The Wall Street Journal, USA Today,US News And World Report, CBS This Morning and CNN. In addition, she is the author of Cybergrrl: A Woman’s Guide to the World Wide Web and her latest release PowerTools for Women in Business: 10 Ways to Succeed in Life and Work, which highlights the 10 lessons she has lived and learned while running a business and searching for a purpose and features the stories of over 70 other women who share their experience and advice.”

Her newest project du force is Pinterest, and today at 1 PM EST, with us on our Mom to Mompreneur Now! tele-summit, she will be sharing not only her inspirational journey of how where got to where she is today in a field which up until now has been known as a mans world, but also

on all things Pinterest- how it can help grow your business, why it is being hailed as the fastest growing social media platform on the internet, and some of the most effective ways that Pinterest can work for you.

I am hopeful that Aliza really is as cool as her persona, and forgives my little faux pas a few months back, seeing it rather as the compliment it was intended as. Heh heh……

Sign up if you haven’t already, right here


In the doubtful but possible event that you might not yet be aware that today is the launch of the first session of the first Mom to Mompreneur Now! tele-summit lets set it straight here.

  • It has been quite the journey leading up to this point
  • What a learning experience! Didn’t know that my brain could absorb so much. Big points to the power of Gingko. I’m not kidding
  • Am finally able to tap into your
  • Address them! For instance:
  • Pain: Never enough time to get it all done? Solution: Jane Pollak, 10/9, Lena West 10/16
  • Pain: Spending way too much time on Social Media for meh results? Solution: Lena West 10/16
  • Pain: Feeling alone, isolated,and like you need a Board of Advisors? Solution: Jane Pollak, 10/9
  • Pain: You know you should be marketing , but how?? Solution: Kathy McShane, 10/11
  • Pain: You’ve heard about blogs that “make money while you sleep”. How do you do that? Solution: me, Suzen, 10/18
  • Pain: No idea how to get your biz out in front of the perfect client? Solution: Aliza Sherman, 10/23
  • Pain: Hate “selling”..but know you have to, to grow your biz? Solution: Karen Graves, 10/25
  • Pain: Having trouble juggling all the balls? How to do all this and still be a great parent? Without

This is the first time I’ve really, truly, authentically looked deeply inward to pull out and address all of my own pain points and frustrations from throughout the years, ones that I just know are shared by so many, from speaking to so many parents in business, and not just moms, but dads as well….and made a concerted effort to address them, here, in this series, a labor of love. The frustration of overwhelm, too many choices, needing to make more money but feeling stuck. These are the issues we are going to dig deep into, so that you can learn to work smart, not hard…

Our first event, with MasterMind Guru, Jane Pollak, entitled,“Mastermind Groups: The Benefits of Scheduling Support in Your Business” begins on Tuesday, October 9, 2012 at 1:00 pm EST/10:00 am PST. The series runs every Tuesday and Thursday until October 30, 2012. Replays of each session will be available within 24 hours of the event so that you can listen anytime, anywhere. You will receive an email for each replay link.

We’d love you to get in on the ground floor. Invest in yourself. Click here to register


Channeling My Inner Mompreneur

mom to mompreneur now
Exactly 7 days, and 0 hours until blast off. It’s a rare day that I shamelessly promote something, but I took it as a sign that it was ok to do when I sat down to write this blog EXACTLY 7 days and zero minutes to the launch date of our Mompreneur tele-summit, aptly named momtomompreneurnow. So sue me, but I’m going to hold that when someone puts so much blood sweat and tears, not to mention more than a few sleepless nights into a project, that they have a right to squawk a bit about it.
I’m jazzed, yeah, passionate, and focused like a laser beam on pulling off a successful event, which is proving to be more work than any other project that I can remember creating, but here’s what I’m realizing: by producing this event, I’m a living example of why it is necessary, and proof that I’m doing the right thing. No time like the present!
Fragmented time, always an issue, is being tested more than ever, and constantly: being there for my daughters foray into high school, and being present at her field hockey games…how????? Most of them are at 4:30 mid week. Laundry piles both dirty, and clean waiting to be folded sit untouched. Take out dinners have graced our table more than I’d like to admit these past few weeks. I’m not complaining…I’m just constantly testing the limits of my abilities, given the 24 hour clock that refuses to stop ticking. A clone would help, or a nanny, a few employees. Barring that….
I’ve been juggling these things for years, as have most mothers I know, single or not, so you know what? I know in my heart of hearts that producing an event to help mothers like me ( and some dad’s I’m starting to see sign up) learn how to work smart, not hard…. is a gift. I’ve watched several of the guest experts we’re bring on grow their businesses to 6 and 7 figures, most of them, with children in tow. So why not spread the love. They all are offering their time so generously, are so inspirational, and are there to share their tips on how they managed to grow their own businesses, the mistakes they made along the way, and they are giving back. And I’ve got some tip[s of my own, for all of you bloggers out there.
We gotta stick together, us moms trying to juggle it all- making real money growing our businesses and not forfeiting our time with our kids. We need to support each other and raise awareness on what tools , tips and programs are out there to help us. More and more, these tools are available both online and off—especially on.
I am so ready both to share and to learn. So call me shameless.
Free sneak peek next Tuesday, Oct. 2 at 1:00 PM EST. Be there or be square!