A Man Walks Into A Phone Booth

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

online-marketing-made-simpleYour online strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Do I need to explain this acronym? If so, email me and I’ll let you in on it. Suzen@omaginarium.com.

No, we break it down, and then break it down some more. The simpler the better. That being said, no matter what your marketing strategy is, it will always need to contain the key elements discussed in my video “The Differentiator”, it must always be offering GREAT value…so that we all have a warm and fuzzy feeling when thinking about you, and it must, if using content marketing, which I urge you all to in one way, shape or form, make sure that content is catchy, different and rise above the others. It sounds hard, I know, but truly it need not be. Call me maybe. [Read more...]

Who Are You And Why Should We Care?

Call it “Law of Attraction”, call it fate. This morning just before gearing up to upload my new video I was putzing around listening to a podcast of my newest online obsession and hero Derek Halpern. He motivates me and gets me going like no one else these days. This was his 2nd in what’s turned out to be a hugely successful podcast series- and how does he open? RIGHT after his short intro -to himself- he points out that every week of this podcast he will have a different intro. Why? Because it differentiates him. It makes him stand out from all the rest of the podcasters jumping on the i tunes podcast bandwagon.

Ka-boom! This is what I’m talkin’ about:

Reputation Management and Review Site-itis; Do Good Work and the Rest Will Follow

Reputation ManagementI can see your underwear. That’s right. And so can everyone else. In these transparent days you have never been more exposed, as companies and medical practices been called to meet their maker. With the advent of online review sites like Trip Advisor for travel, Yelp, Chowhound (and gazillions more for restaurants),Yahoo Local, etc. etc., if you are a B to C service business especially , plan on being in the spotlight. What a pain in the belly. Better start exercising. [Read more...]

Video Blogging: Why? 4 Reasons to Do It

I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.

Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format. [Read more...]

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