Video Blogging: Why? 4 Reasons to Do It

I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.

Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format. [Read more...]

An Optimized Website: Way to Grow

Last Thursday I was found by a Mexican doctor. Honestly. A surgeon from Monterrey Mexico specializing in bariatric procedures contacted OmagineHealth.com through our website and now we are in the process of negotiating a contract. He is interested in our SEO services and an optimized website to attract potential American patients to his practice in Mexico. In early December I was contacted by a Nigerian businessman specializing in customized branded promotional items. He was also interested in our SEO and search engine marketing services for his existing website. He was legit- we did our homework. [Read more...]

Online Marketer: Market Thyself !

A member of my BNI group gave me an idea I’ve been ranting about to others for quite some time but obviously not heeding. (Marketer: market thyself), and that is the really important element of listening to what people want, instead of just ‘what you would like to shove down their throats because you think it’s a really good idea.’ A high end painter, Alberto was ready for the big plunge, wanting to re-vamp his website and his online marketing campaign. Having had an existing website that just sort of sat there not doing much of anything for him, Alberto was excited about the idea of creating an optimized website that was built not only to showcase his beautiful work, but to rise to the top of Google and the other search engine ranks, and act as a lead generator for his business as well. We’d met, discussed his vision and his options and all the bells and whistles we could implement to attain his goals, the costs involved, the ROI (return on investment) and I left him to mull it over. [Read more...]

Just Say No

I love Seth Godin. Anyone who is in the marketing world and has 2 eyes and 2 ears knows of Seth’s remarkable best selling marketing prowess and guru like presence. A visionary in the same light as Steve Jobs, Seth has and continues to teach us Seth Wannabee’s how we must roll, and roll wisely, with the changing climate of today’s consumers. He instructs how to serve them better, how to get their attention in this increasingly distractive world, how to gain their respect and trust, and ultimately how to win them over and sell them our products and services like no other maestro can.

I subscribe to his daily blog which I look forward to each morning. This one, which came the other day hit home so fiercely I must share. Go read and I’ll be here when you get back: http://sethgodin.typepad.com/seths_blog/2011/11/no.html

He’s not being mean. I run into this dilemma all the time, especially when trying to grow a new business in these tough times. Recently I was approached by a deli owner struggling to keep his doors open. My mama taught me “yes”. Yes I can, Yes I will, Yes, there’s no job too small for me. And I’m sure your mama taught you the same lessons growing up. She meant well, and for many aspects of my life ‘yes’ has served me well. And I like being a yes person, it really makes me feel like a better person. But here was a clear instance where no was the the more obvious answer, the better answer, the more responsible answer. But….I couldn’t get it out. I hemmed, I hawed, I tried to talk him out of it, and in my lame attempts I succeeded in convincing him even more that he did, in fact ,need my services. How was this happening? I wasn’t trying to play hard to get, here! The fact was, that Deli Man couldn’t afford my services, A, and B, even if he could, my services was not what he needed right now; he needed to make a business decision as to whether he was going to keep his doors open. Online marketing and a website was not going to do it for him, at least not at this juncture. In the end I told him I would think about it, and see if we could work something out, knowing all along that we would not. Ultimately I wussed out and sent him a cowardly email the following day explaining to him why I couldn’t take on the job. Next time I’ll do a better job.

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