How to Know When it’s Time For a New Website


seo-websites-by-omaginarium-brookfield-ctKnowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important,  yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

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16 Questions to Ask BEFORE You Redesign Your Website

questions-to-ask-before-redesigning-your-websiteDesigning, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

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Huge Traffic Generating Strategy #9…Build a Lead Generating Website

Or: The Big Kahoona of All Traffic Generating Strategies

build a lead generating websiteWelcome- to the launch of the new Omaginarium website, which, as you can see is also my blog, all wrapped up into one pretty package.

As much as I do this for a living, I have to say, that at 3 AM this morning when we were still perfecting the CSS, and fixing glitches, that this has been, by far, one of the toughest projects I’ve taken on by far.

It’s a classic case of the Type A personality designing her own showcase.

Ey Chihuahua.

Much easier designing someone else’s website. My poor, poor developer. I’m sure he’s drinking heavily today.

Not to mention the issue of the plumber with the leaky pipes. Once my blog crashed (for all that are not aware of that, yes, big crash back in early June-thank goodness for Archives and back up) (Got that?) it became apparent that as much as I’d been putting off creating the new site, there was no getting around it now, even with the 3 big projects and 4 new clients I’d recently taken on.

But, whatever! We plunged head in, and this is the result, 2 months later after many a sleepless night and very, very patient developer.

Because My Shiny New Lead Generating Website had To Be:

  • good, great fabulous,
  • it had to be super duper functional,
  • it had to be a lead generating machine
  • it couldn’t be obnoxiously so
  • it had to keep people on the site
  • it had to be easy to navigate
  • it had to be focused and not all over the place
  • it had to contain fun and really valuable content
  • it had to sport some sexy new tools
  • it had to grow my email list
  • it had to drive conversions
  • and most of all, it had to represent me. What I stand for
  • Meaning- it had to have a clear message of what I do and how I help people grow their businesses

No pressure…… [Read more...]

18 Tips To Keep People On Your Website

“The idea is to create a web page that encourages visitors to spend as much time as possible on it”


 

As promised in last weeks blog on the ongoing Organic Traffic Vs. Pay-Per Click debate,  once you have people on your blog, how do you keep them there? Here are some key design tips that make a big difference in keeping people on and interacting with your blog or website:

 

  • Provide direct, concise, clear and very useful content.  In other words, the type of information that can’t be found elsewhere.
  • Right out of the gate, make your intro sentences short and powerful. It’s been proven that people tend to read on if the first few sentences grab them. In order for that to happen sentences need to grab you- in a short and sweet way.  Here’s a good example; one of my most popular and shared blogs on

Losing Or Creating A Great Customer

 

Onwards:

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