SEO Strategy: Why You Need ‘Natural Language Keyword Phrases’

Siri, Alexa, Google Home, Cortana… Bixby, there are more being added all the time. You’re probably familiar with these now household names, but do you know what they all have in common? They all employ voice-activated Artificial Intelligence technology, (AI), and more to the point of this blog, they are all changing the way people are searching for things on the internet.

If  you rely on SEO (Search Engine Optimization), want to keep your website optimized, or if SEO is at the heart of your marketing strategy, read on for a break down of how this new wave of technology affects you, and why you need to be aware of “natural language” keyword phrases.

First, a background on keywords and how they help SEO

In the early dawn of Search Engine Optimization, and Digital Marketing strategies, Marketers began to embrace the significance of keywords as extraordinarily useful tools to better reach their specific audience.

What is a keyword in marketing? Keywords are specific words that help define the content surrounding it.

Why is a keyword important in marketing? Keywords are important because when a search engine (like Google) scans your content to determine if it is relevant to a searching user, it picks out these keywords to define your content. The query typed into the search engine has a predefined rule to connect to a result with related keywords.

In layman’s terms,  a keyword is what you would use to help people fid what they are looking for , and have your content come up as a result. if a user is searching “Where to buy a boat cleaning kit”, and your keyword is “boat”, the search engine will probably offer your content to this user as a result. Maybe. Boat is a vey broad term. Millions of websites use it. Yopou’re going to need to get more specific.  Keep reading.  [Read more...]

How to Know When it’s Time For a New Website


seo-websites-by-omaginarium-brookfield-ctAre you experiencing….website shame?

You’re not alone. Knowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important,  yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

[Read more...]

16 Questions to Ask BEFORE You Redesign Your Website

questions-to-ask-before-redesigning-your-websiteDesigning, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

[Read more...]

Huge Traffic Generating Strategy #9…Build a Lead Generating Website

Or: The Big Kahoona of All Traffic Generating Strategies

build a lead generating websiteWelcome- to the launch of the new Omaginarium website, which, as you can see is also my blog, all wrapped up into one pretty package.

As much as I do this for a living, I have to say, that at 3 AM this morning when we were still perfecting the CSS, and fixing glitches, that this has been, by far, one of the toughest projects I’ve taken on by far.

It’s a classic case of the Type A personality designing her own showcase.

Ey Chihuahua.

Much easier designing someone else’s website. My poor, poor developer. I’m sure he’s drinking heavily today.

Not to mention the issue of the plumber with the leaky pipes. Once my blog crashed (for all that are not aware of that, yes, big crash back in early June-thank goodness for Archives and back up) (Got that?) it became apparent that as much as I’d been putting off creating the new site, there was no getting around it now, even with the 3 big projects and 4 new clients I’d recently taken on.

But, whatever! We plunged head in, and this is the result, 2 months later after many a sleepless night and very, very patient developer.

Because My Shiny New Lead Generating Website had To Be:

  • good, great fabulous,
  • it had to be super duper functional,
  • it had to be a lead generating machine
  • it couldn’t be obnoxiously so
  • it had to keep people on the site
  • it had to be easy to navigate
  • it had to be focused and not all over the place
  • it had to contain fun and really valuable content
  • it had to sport some sexy new tools
  • it had to grow my email list
  • it had to drive conversions
  • and most of all, it had to represent me. What I stand for
  • Meaning- it had to have a clear message of what I do and how I help people grow their businesses

No pressure…… [Read more...]

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