Technophobe-Schmeknophobe

Week 2 of our Mom to Mompreneur Now! tele-summit ended with a big whahoo! And as Jennifer and I sat

 

through both Jane Pollak’s interview on Tuesday and Kathy McShane’s interview on Thursday clasping hands and praying to our respective Gods that no technical snafoo’s would occur, I can happily report that we made it through both events with no lost connections, no hang ups, and plenty of interaction. We built it, we spread it, people came. Maybe Kevin Costner was right after all. Both Jane and Kathy were oh so generous with their time, their tips and their stories, folks actually asked questions and were able to walk away with a huge amount of value which I’m hoping they plan on putting to god use ASAP.

 

Are you a-scared of technology? Does the idea of doing social media make your eyes roll back in your head? Are you clueless and exhausted at the idea of making sure you’re business is front and center when people are looking for you? Fear no more (insert loud drumroll and trumpets). This week we tackle the technical side of being found like it’s kindergarten. You’ll walk away saying “this is what I was so afraid of? Easy Peazy stuff!”

 

Tuesday, Oct. 16 1:00 PM EST: Come join us when Lena West of Influence Expansion, Social Media Guru to the stars, joins us at Mom to Mompreneur Now! (ok, officially being shortened here to M2MPNow to share her vast knowledge,and to help you learn how to work smart, not hard with your social media- something I am personally chomping at the bit for, in her talk:

 

Get to the Money Behind the Media: How to Leverage Your Social Media Influence to Drive Real Business Growth

 

Monetizing social media has been akin to trying to stay away from the dessert table – difficult, but not impossible. Whether you want to call it monetization or ROI, the bottom line is the same: everyone wants to know what they’re going to get if they spend their time using social media.

 

  • How can you REALLY get to the money behind social media and use social channels to build revenue streams, land more clients and sustain passive income.
  • Look for the hidden cash flow sources in your social media marketing
  • Identify the people who influence you
  • Get others to willingly spread the word about your products and services
  • Redefine monetization and get on with reaping the rewards of expanded online influence

 

Tuesday Oct. 16 6:30 PM Join me at the EWN October Dinner at the Stamford Marriott where I’ll be helping you get FOUND online with Do-It-Yourself SEO, and tips your webmaster won’t share with you. click here for more info on this fun night, which includes dinner and a drink.

 

Thursday Oct. 18 1:00 PM EST It’s my turn to be interviewed and share with you what you need to know about creating a monetized blog or website:check it out:

 

 

 

Get Noticed: Create a Blog that Makes Money While You Sleep

 

Here’s what you’ll walk away with, and when we’re done, you’ll be able to ask me questions online or on the phone:

 

  • How to structure your blog correctly the first time around (and save you lots of $)
  • What key ingredients are necessary to transform your blog into a cash machine
  • What content SELLS
  • How to monetize your blog with affiliates
  • How to get your blog in front of the people you want to serve….fast

 

 

 

click here to register for Lena’s program, my program and replays of Jane Pollak and Kathy McShane’s programs and for access to the rest of the series

 

The series runs every Tuesday and Thursday until October 30, 2012. Replays of each session will be available within 24 hours of the event so that you can listen anytime, anywhere. You will receive an email for each replay link.

 

We’d love you to get in on the ground floor. Invest in yourself. Click here to register

 

And join us in our Facebook group at http://tinyurl.com/cmof99a where you will be able to keep up to date on all things Mom to Mompreneur Now! You’ll also be able to can also ask both Lena and myself questions for 30 minutes after the events, if you did not get a chance to do so on the call.

 

 

 


I Have A Website, Why Do I Need SEO?

It’s time to face facts. It is not a given that just because you have a website your site is being found either on the search engines or by potential clients. Websites can be had now via India at a fraction of the cost here, Verizon and hundreds of other companies out there are now offering free or next to free websites for their customers, my uncle is designing one for his rubberband balls as we speak. Heck, you can even design a great looking one on your Mac. However, if you are a business, and if one of the main purposes of your website is to draw traffic to your site and act as lead generation, you are going to need to have a search engine optimized site that will be ranked prominently on the major search engines, not an online business card.

Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80 percent will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?

Well here we go: Make sure your website is well optimized and designed with time tested SEO practices to ensure high ranking in the major search engines — Google, Yahoo, MSN and BING. There is a delicate balance between a search engine optimized site that the search engine crawlers will find and a well designed site that is pleasing to the eye and not so busy as to be more of a distraction than anything else. A good web designer that is capable of encompassing both elements is hard to come by, but they are out there. If your site is so keyword rich that the flow is awkward, the navigation confusing and the readability is difficult, customers will be turned off and lose interest.

On the other hand, a beautifully designed site with un-tagged graphics and/or flash media, barely any keywords or meta tagging, no titles or descriptors, and lacking in inbound links will be ranked low on the search engines, and you can kiss all of that money spent on design bye bye as it has just been lost to the black hole of search engine hell.

The key to a functional site that will draw traffic and encourage click throughs is to have a well designed, easy on the eye, easy to navigate site that also contains smart SEO practices.

Make sure your Search Engine Optimization methods include both on site and off site methods, and that at the very least, internally your site is:

  • Keyword rich
  • Using meta-tags and descriptors for copy, and alt tags and descriptors on all images
  • Using internal, outbound and inbound links. Lots of them.
  • Regularly being updated (the search engines look for this)
  • Geographically targeted, and if your market is local, be linked to local searches
  • Set up with an analytic tool to know where the traffic is coming from
  • Submitted to all the appropriate and emerging search engines and directories
  • Have easy to opt in boxes, and have them placed in obvious spots that don’t have to be hunted down.
  • Have options on the home page especially for taking action: great content converts and adds to retention on site which leads to conversions.
  • Be written to appeal to an 8th grade audience. Really.
  • Be streamlined and simple to navigate

SEO is an ever-evolving science. A quality website designer will make sure your site is kept current to keep up with the emergence of new techniques, keywords and tools. It may not be free, but the value added will in time pay for itself many times over. If your product and service is quality, you will see ROI. Remember that at the end of the day the best websites out there can only bring traffic to your site. It can’t convert the business or retain the customers for you — that is your job. You don’t want your website to be just another pretty face, you want it to bring in business. So go get ‘em.

An Optimized Website: Way to Grow

Last Thursday I was found by a Mexican doctor. Honestly. A surgeon from Monterrey Mexico specializing in bariatric procedures contacted OmagineHealth.com through our website and now we are in the process of negotiating a contract. He is interested in our SEO services and an optimized website to attract potential American patients to his practice in Mexico. In early December I was contacted by a Nigerian businessman specializing in customized branded promotional items. He was also interested in our SEO and search engine marketing services for his existing website. He was legit- we did our homework. [Read more...]

Online Marketer: Market Thyself !

A member of my BNI group gave me an idea I’ve been ranting about to others for quite some time but obviously not heeding. (Marketer: market thyself), and that is the really important element of listening to what people want, instead of just ‘what you would like to shove down their throats because you think it’s a really good idea.’ A high end painter, Alberto was ready for the big plunge, wanting to re-vamp his website and his online marketing campaign. Having had an existing website that just sort of sat there not doing much of anything for him, Alberto was excited about the idea of creating an optimized website that was built not only to showcase his beautiful work, but to rise to the top of Google and the other search engine ranks, and act as a lead generator for his business as well. We’d met, discussed his vision and his options and all the bells and whistles we could implement to attain his goals, the costs involved, the ROI (return on investment) and I left him to mull it over. [Read more...]

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