When designing your website, paying close attention to your homepage design is critical when it comes to high ranking on the search engine results page. If you are using a lot of flash, untagged media and /or images, a squeeze or splash page you’re doing yourself a disservice.
Search engines value these three things the most, and will index your pages and rank your site accordingly:
- High quality
- Relevant, keyword rich content
- Links, links, links
Search engines are sensitive to consistent tweaking, and it should be done not only on the home page but on every relevant page on your site. Be on the lookout for fresh keywords, replacing existing ones on a regular basis. Testing different headlines, keyword combinations, the text you’re using, bolding, italicizing, bolding and italicizing, and even the architecture of the page should be switched up from time to time. When you test the changes, make a note of whether your ranking has changed- it usually just takes one or two changes to effect a rank spike. [Read more...]