Online Marketer: Market Thyself !

A member of my BNI group gave me an idea I’ve been ranting about to others for quite some time but obviously not heeding. (Marketer: market thyself), and that is the really important element of listening to what people want, instead of just ‘what you would like to shove down their throats because you think it’s a really good idea.’ A high end painter, Alberto was ready for the big plunge, wanting to re-vamp his website and his online marketing campaign. Having had an existing website that just sort of sat there not doing much of anything for him, Alberto was excited about the idea of creating an optimized website that was built not only to showcase his beautiful work, but to rise to the top of Google and the other search engine ranks, and act as a lead generator for his business as well. We’d met, discussed his vision and his options and all the bells and whistles we could implement to attain his goals, the costs involved, the ROI (return on investment) and I left him to mull it over. [Read more...]

Make Your Website Pages Searchable

When designing your website, paying close attention to your homepage design is critical when it comes to high ranking on the search engine results page. If you are using a lot of flash, untagged media and /or images, a squeeze or splash page you’re doing yourself a disservice.

Search engines value these three things the most, and will index your pages and rank your site accordingly:

  • High quality
  • Relevant, keyword rich content
  • Links, links, links

Search engines are sensitive to consistent tweaking, and it should be done not only on the home page but on every relevant page on your site. Be on the lookout for fresh keywords, replacing existing ones on a regular basis. Testing different headlines, keyword combinations, the text you’re using, bolding, italicizing, bolding and italicizing, and even the architecture of the page should be switched up from time to time. When you test the changes, make a note of whether your ranking has changed- it usually just takes one or two changes to effect a rank spike. [Read more...]

Why Do I Need a Search Engine Optimized Website?

It is not a given that just because you have a website your site is being found on the leading search engines. Verizon and hundreds of other companies out there are now offering free or next to free websites for their customers. Heck, you can even design a great looking one on your Mac. However, if you are a business and if the purpose of your website is to draw traffic to your site and increase your revenue, you are going to need to have a search engine optimized site that will be ranked prominently on the major search engines, not an online business card.

Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80% will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?
[Read more...]

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