The Big Secret to Creating a Memorable Blog

how-to-write-a-blog-people-will-rememberDo you have a website with great content but, alas, are not getting the traffic you were hoping for?

You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty with the non-signer-uppers?

If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical segment. Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way.

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How to Protect Your Online Reputation

A few months ago, The New York Times published an article on the growing services that manage clients’ reputations and information on the internet. Thank you Jesse Jackson Jr. for boosting an already growing field and creating jobs for thousands.

In working with doctors especially, this issue has become the big pink elephant in the room. Recently I had an experience that brought this all to light: In searching for clients, I’ll often plug their name into a Google search just to see what comes up. On this particular day I was targeting a few Ob-Gyn practices in my area, doctors that I’ve known for years who I’d worked with in my last incarnation. [Read more...]

How to Lose a Good Customer or How to Create a Lifelong Customer

I was in the bank Saturday morning, waiting in line behind the cutest 4-year-old and his mommy I’ve seen in a long while. It was a long line, and Junior was getting restless.

“Mommy, I have to go.”

“Go where, honey?” (mommy was distracted)

“I have to pee, mommy.”

“In a few minutes, sweetie, we’re almost done”.

“Mommy I can’t wait, I reaaaaallllyyyy have to pee pee.”

“Honey you’re going to have to wait. They don’t have a bathroom here.”

“I can’t wait mommy, I need to pee RIGHT NOW.”

Junior really had to pee. He couldn’t wait. You know how it is. When you gotta go, you gotta go. Just ask any new mother, post childbirth give or take 3 years. There is no gray area, and it’s no different for a 4-year-old who’s just getting it down in the first place.

I, of course not minding my own business, and not wanting to be used as a fire hydrant (I was wearing red… who knew how he’d been potty trained) sidled up to the mom and quietly said, “I’ll wait on line with him if you want to go up and ask if you can use their restroom.”

After being sized up and down, the mom nodded gratefully and left Junior with me holding my hand with one hand and his whatsis in the other, and proceeded to jump up and down. I noted that he was starting to turn red. [Read more...]

Reputation Management and Review Site-itis; Do Good Work and the Rest Will Follow

Reputation ManagementI can see your underwear. That’s right. And so can everyone else. In these transparent days you have never been more exposed, as companies and medical practices been called to meet their maker. With the advent of online review sites like Trip Advisor for travel, Yelp, Chowhound (and gazillions more for restaurants),Yahoo Local, etc. etc., if you are a B to C service business especially , plan on being in the spotlight. What a pain in the belly. Better start exercising. [Read more...]

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