I’ve been reading a lot of marketing statistics lately. Happy to report, these are some of the more impressive numbers.These days, companies need to think long and hard about where and when to spend their hard earned marketing dollars, and Return On Investment has never been more important. So a responsible marketing company needs to take that all into account when devising a marketing plan for/with that company. People want and deserve to see results and have little to no tolerance for a $2000 marketing or advertising mistake. Nor should they!
1) With SEO, otherwise known as Search Engine Optimization, customers are searching for you, rather than you searching for customers. Marketing 101 tells us that as soon as someone starts to try and sell us something, we become defensive and back away as a natural instinct. But what if the search engine did the selling for us, and all we had to do was get our website ranked in the top few positions and just sit back and wait for customers to come to us? Sounds pretty simple right? Well once your website is ranked, it really is that simple. It’s not an overnight process, by any stretch, there is no marketing magic wand, but properly executed, it works. [Read more...]