Facebook Ads: Top 6 Reasons Your Business Should Use Them

Do you find that you’re spreading yourself too thin across multiple marketing strategies, and not quite getting the results you want? Welcome to the club. As a small business owner it’s easy to get caught up in the “I’ll have what she’s having”…or doing cycle. You may be an avid believer of Organic SEO, Organic Reach, and unpaid marketing, and hey, so are we! But sometimes we just have to stop…and re-examine our strategy, which is often no strategy at all….and that means focusing on one marketing method that is going to bring us the best results.

Strategic, and highly targeted Facebook advertising can be one of the most effective ways to reach and obtain customers. Don’t believe us? Then let us take you on a journey through the world of targeted Facebook Ads, and the top 6 reasons your business should be using them: [Read more...]

Facebook Algorithm Changes 2018: How to Stay in Front of Your Fans

January 11th, 2018, the day that will forever be remembered as the day that all Social Media Marketers collectively hung their head in collective discouragement.

Our Facebook business pages have been growing, and, we’re told, they’re an integral part of our marketing efforts. With that, we’ve been honing our posting formula  to ensure that our audience not only sees our posts, but is compelled to click on them, like our page, engage,  and continue to watch out for what we will post next. Just as we seem to be hitting our Facebook marketing stride, the social media platform announced that as of Jan. 11th, 2018 and going forward, our jobs are going to become exponentially harder. Meet the “Facebook algorithm changes 2018″.

facebook-algorithm-changes-2018It’s here to make our lives harder. Sorry. Seriously. For us as well as for you. We’re all in this boat together.

That being said, that’s where we come in.  We’ve been studying, and experimenting. Below, we will take you step by step through the Facebook Algorithm Change, and show you just how to spin it to your business’s advantage. We have lovingly crafted this blog to ensure that your business can get found, get heard, and get crackin’!

What does the Facebook Algorithm Change 2018 mean for business pages?

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Social Media Automation: 5 Important Reasons to Use It

Has your social media strategy taken over your LIFE?

And, let me guess, you’re in SOCIAL MEDIA HELL? or OVERWHELM?social-media-automation

I know, it happens. Just sort of creeps up on us and before we know it, we’re drowning in social media overload. But the fact is, we still need to do it if we want our businesses to stay current and relevant.

Yep, with social media being one of the essential tools to marketing that it is today, we can find ourselves publishing, posting, and updating nearly every day.  And unfortunately, without proper strategy, managing our accounts can become a full-time job. Thankfully, I have found a few tools that have allowed me to manage my social media with ease, and allow me to devote my time to what truly matters; growing my business. So without further adieu, here is your essential guide to Social Media automation, and the 5 important reasons to use it. [Read more...]

7 Ways Social Media Can Boost Your SEO

7-ways-social-media-can-boost-seoSocial media marketing and SEO are two tightly interwoven partners in crime.  We don’t tend to think of social media having much if not any impact on our SEO, but that is simply not true. When strategized well, there is a direct correlation in the ways that your social media can boost your SEO.

Both are organic, inbound strategies that focus on building an attractive and interesting identity that will naturally attract visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. It’s a beautiful relationship when attention is paid to them both. [Read more...]