How to Keep Your Facebook Fans Despite the New See First Option

This is the first of a 2 part series on increasing your Facebook Page reach in these tough times

facebook-see-firstFrustrated that your Facebook page is getting about as much exposure as a Donald Trump at a Greenpeace convention? Join the club.

Yes, Facebook has done it again. New changes recently launched at Facebook, aims at making the user experience (us, when we’re just “us”) a more tailored and relevant one, while at the same time putting another obstacle in the path of Facebook Pages for business.  We can’t blame Facebook. Just like Google, Facebook is constantly working on making the Facebook experience a good one for users, using all kinds of mystery algorythms. A good thing. Most of us are users too.

That being said, the just released update, called ‘See First’ which  allows people to customize for themselves rather than having FB do it for them, the types, or specific Facebook friends, feeds and  pages they want to appear in their news feed, makes our job of getting in front of the customer that much harder, whether it be organically or via paid ads . [Read more...]

Want to Monetize Your Facebook Page? It’s time to Pay to Play

pay-to-play-with-facebookFor all those wondering what has happened to your Facebook presence, or as I like to call it in the biz, “Facebook Effect”, take note: you are not crazy. Organic views, which, at one time was displayed for all who liked your page, are now way down. The only way to ensure that your message, call to action, story, will be n front of those you want seeing your page is to pay, either by boosting a post, or by paying for page post views in the form of an ad.

Facebook has, over the last few months since it’s IPO and subsequent monetization, decided that it is, indeed a business, that there is now pressure on it than ever to make money for its millions of’ investors, and has ramped up its’ business mojo to create ROI for investors, all on the backs of the small business Facebook page owners. Yes, the time has come to quit yer whinin’ and Pay to Play if you want to monetize your Facebook Page. [Read more...]

Facebook Tweaks That Effect You; Link Share Posts Do the Trick

facebook-tweaks-for-increased-likesIt is no secret that Facebook has gotten a tad greedy since it’s IPO and is now trying to squeeze the gajeezers out of every last one of us. If you’ve been out of the loop and have not noticed the latest Facebook “updates”, let it be known that if you have a Facebook business page, where –as prior to the IPO anyone “liking” your page would then receive any and all status updates that are posted, now, not so much.

So if you’ve been experiencing less than stellar post engagement and less Facebook likes on your organic (non-paid for) status updates and posts, this explains that. [Read more...]

6 Smart Ways to Convert Facebook Likes to Sales

facebook mehIf the Affordable Care Act website goes down in a forest will anyone notice that they can’t sign up? Considering they couldn’t sign up when it was up ?

If a horse walks into a bar and the bartender says “Why the long face”, will anyone get the joke?

Let’s bring it home:

If a business has over 6000 “likes” on their Facebook page but only 95 people are “talking about it” is their Facebook page working for them?

What is more valuable: a business with 6000 likes and 95 people talking about it, or a business with 500 likes and 100 people talking about it?

Well, what’s the value of an email subscriber if the company never uses the database for anything? And what’s the value of the same email subscriber if the company has a smart, user-focused strategy for email?

Aha! Now we’re getting somewhere. [Read more...]

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