This is the first of a 2 part series on increasing your Facebook Page reach in these tough times
Yes, Facebook has done it again. New changes recently launched at Facebook, aims at making the user experience (us, when we’re just “us”) a more tailored and relevant one, while at the same time putting another obstacle in the path of Facebook Pages for business. We can’t blame Facebook. Just like Google, Facebook is constantly working on making the Facebook experience a good one for users, using all kinds of mystery algorythms. A good thing. Most of us are users too.
That being said, the just released update, called ‘See First’ which allows people to customize for themselves rather than having FB do it for them, the types, or specific Facebook friends, feeds and pages they want to appear in their news feed, makes our job of getting in front of the customer that much harder, whether it be organically or via paid ads . [Read more...]