Facebook Tweaks That Effect You; Link Share Posts Do the Trick

facebook-tweaks-for-increased-likesIt is no secret that Facebook has gotten a tad greedy since it’s IPO and is now trying to squeeze the gajeezers out of every last one of us. If you’ve been out of the loop and have not noticed the latest Facebook “updates”, let it be known that if you have a Facebook business page, where –as prior to the IPO anyone “liking” your page would then receive any and all status updates that are posted, now, not so much.

So if you’ve been experiencing less than stellar post engagement and less Facebook likes on your organic (non-paid for) status updates and posts, this explains that. [Read more...]

6 Smart Ways to Convert Facebook Likes to Sales

facebook mehIf the Affordable Care Act website goes down in a forest will anyone notice that they can’t sign up? Considering they couldn’t sign up when it was up ?

If a horse walks into a bar and the bartender says “Why the long face”, will anyone get the joke?

Let’s bring it home:

If a business has over 6000 “likes” on their Facebook page but only 95 people are “talking about it” is their Facebook page working for them?

What is more valuable: a business with 6000 likes and 95 people talking about it, or a business with 500 likes and 100 people talking about it?

Well, what’s the value of an email subscriber if the company never uses the database for anything? And what’s the value of the same email subscriber if the company has a smart, user-focused strategy for email?

Aha! Now we’re getting somewhere. [Read more...]

4 Easy Strategies to Attract More People to your Facebook Business Page

You’re told all the time that you need to be creating a Facebook business page. Not a personal Facebook page, no…a business, or “fan” page. You’re thinking, oh crap, yet another “thing” to be doing? People already like me, why must I ask for more “likes”??? And yet, you ‘ve been told it must be done, so you create one. Now what? Where are your throngs? Where are mine for that matter?

Rome was not built in a day, and neither are your Facebook fan page…fans… but over time, with consistent and innovative thinking, your Facebook page can be the cheaper alternative to a website, or at the very least a valuable addendum. Recently, and especially with anticipation of and since its’ recent IPO, Facebook, because of its intense scrutiny by investors and the business community, is under the gun to perform in a “serious” manner to demonstrate its’ great business value and ability to make money. Therefore massive efforts are being made by the Facebook developers to create additional perks and attraction apps, and it is, in fact becoming more and more versatile and simple to use. At the end of the day though, it comes down to client attraction and simple psychology. What will ‘hold ‘em on the page? What will push them to like, to engage and to share your page with others? What will nudge them to click into your website link? Here are some simple but tried and true ways to rope the masses: [Read more...]

Face It: Facebook Is here To Stay-Use That!

Face It- Facebook’s here and everyone wants in, even our parents, and much to my kids chagrin, even their grandparents…cringe. So

Here’s 3 Ways to take advantage of Facebook:

1)Share your business page as a link once a week and ask friends if they will “Like” your page. Be creative about it- have a lure – a reason-for them to do it waiting for them on the Facebook side, like a free service.

2)Along those lines, offer interesting, education based info and tools for them on your Facebook page that will be useful for them, such as a new widget or plug-in you’ve just discovered. Encourage visitors to comment on them and engage them in discussions. BUILD THAT RELATIONSHIP!

3) Share your blog on your facebook page and encourage folks to come over and share comments there. Hint hint.

Remember that Facebook is a public site, not private like your website, and therefore is indexed and ranked high on the search engines, often times much higher than your own site. Take advantage of that placement and make the site work for you.

It’s smart-not to mention free marketing. Even On South Park Click into video link