Social Media Automation: 5 Important Reasons to Use It

Has your social media strategy taken over your LIFE?

And, let me guess, you’re in SOCIAL MEDIA HELL? or OVERWHELM?social-media-automation

I know, it happens. Just sort of creeps up on us and before we know it, we’re drowning in social media overload. But the fact is, we still need to do it if we want our businesses to stay current and relevant.

Yep, with social media being one of the essential tools to marketing that it is today, we can find ourselves publishing, posting, and updating nearly every day.  And unfortunately, without proper strategy, managing our accounts can become a full-time job. Thankfully, I have found a few tools that have allowed me to manage my social media with ease, and allow me to devote my time to what truly matters; growing my business. So without further adieu, here is your essential guide to Social Media automation, and the 5 important reasons to use it. [Read more...]

Get yer Priorities Straight

Suzen Pettit says work smart, hot hardIt occurs to me that my priorities are all screwy. Mondays are my blog day. I write write, write and spread, spread, spread. Right now I am sitting in the hospital OR family waiting room next to my mother waiting for my step dad, who just had vascular surgery on his other leg, to be taken up to the 6th floor. 6 months ago he had the first surgery where he went on to spend the next four months recouping from the first surgery. The nurses await his arrival with what they report is glee, but I’m sure behind the scenes that in actuality it is a nervous laugh peppered with a lot of eye rolling. He isn’t what you’d call an easy patient.
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How I Spent My Summer Vacation

Spent the early hours between 7:15 and 8:30 walk/running the New York City Highline and the sleepy streets of Chelsea. Just me and some runners…I am a lucky, lucky girl to have these few weeks. There is no doubt about it. I love the city and the city loves me and we make no bones about it. Other love affairs should be so easy….That being said, as much as I would love to be reporting that being here has made me more focused and targeted, without the distractions of the children, I instead sullenly admit to a different bright and shiny thing—called the city of Manhattan. Damn! I confess, father, to prioritizing the well planned out rendezvous for my dad and stepmom’s visit tomorrow to ensure the least steps possible to save his aching hip but still allow him to enjoy the Highline, to taking a bike ride down to Battery Park when I should have been on a webinar, to gazing out my balcony with binoculars at the rooftop decks to see if I can tell where that barbecue smell is coming from, to standing and loving the scene on the corner of west 23rd and 7th where the street musician and the little girl totally dig each other and have a moment. I admit to taking too many yoga classes, to losing the $16 I swear I stuck in my sneaker on my run this morning, and to eating way too many home made tortilla chips. I admit that its really important to me that my friends and my kids have an outstanding time when they’re here and that they see the city through my eyes and that they in turn love it as well. Which leads me to admit to spending altogether too much time on Living Social and Groupon. [Read more...]

Do Nothing. No, Not event That!

Don’t you hate when people tell you that? Don’t you mostly hate it because you can’t figure out how to “do nothing”? What????? Nothing? Like, not even  read? Or check the time? Well…

To each his own, I say. Everyone’s version of nothing is a different story but I can tell you that for as many years as I’ve been on the quest for this enlightened meditation of “nothing” I could never quite swing it. I knew why it was important, and I’m sure you have the same issues, especially as a small business owner,  the buzz of the continuous To Do List, after the work day is through when we are supposed to be spending quality family time, that list is being mentally reviewed and reviewed again, and upgraded and re negotiated. That elusive thing called time is so precious we think we’re never going to have enough of it to get all that needs to get done…..well, done.

Even in yoga, which I’ve practiced on a regular basis on and off for 30 some odd years, that dang Shavasana, or final meditation, which I’ve been practicing as well for as many years continues to elude me. Ok, lets call a spade a spade: I just suck at it.   Here’s an example: My To Do List for the day is being formulated, then I’m chastising myself because of last nights dinner  where I tried so hard NOT to burn the garlic in was a huge failure…I didn’t even like it, oh, did I send that email to the accountant? Why can’t I remember? I can’t remember anything anymore…I really should have that checked out….ok, stop! you meditating flunky, just enjoy this time for Gods sake…ok, I’m good now, no thoughts…did Rebecca remember her math homework? I think I saw it on the counter as I was leaving, isn’t it funny how when your eyes are closed in the sunlight you can see blue behind your eyeballs? Stop it!, etc., etc., etc….You get the picture. I could never be Elizabeth Gilbert in an ashram in India in Eat, Pray, Love. Forget it. [Read more...]

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