How to Use the Facebook See First Option on Mobile

facebook-see-first-option-for-mobile I’ve gotten a number of emails since publishing last weeks blog on the new Facebook  feature, See First.  Thought I’d throw out a quickie on how to use the Facebook See First option on mobile, since more and more folks are looking at our content via mobile devices, as we know, and choosing content from there. In my Google Analytics, my viewers were 72% mobile last month. 72%!

Therefore, here is clarity on how to navigate to the See First option on an iphone. Android users, as of this writing, your See First mobile features are still in development.

  • On your Facebook app,  scroll to the bottom of your news feed menu, and click into more on the bottom right

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  • You’ll come to this screen, with lots of options. Scroll down to settings and hit News Feed Preferences:

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  • Click into it and voila! This page appears. Hit Prioritize who to see first, up top, under Mr. Crabs:

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Whether we’re thrilled with it or not, the See First option is an important one for us to know about and educate our followers on. It’s here to stay. We will quickly find out who our brand ambassadors are vs. who merely liked our page because we asked them to. Making it work to our advantage is going to be even more of an uphill battle now, but one we need to take on, and in the long run, as I discussed with my team today, one which is going to force us to create quality content that talks to our followers needs, and offers solutions, if we want them to stick around and see our content at all.

So get creative, go for the pain/solution and most of all add value. It’s going to be the only way to be heard above the noise from here on in. And if you’re frustrated or need help, feel free to contact me

 

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Lowes Fix In Six; Wins My Prize for Best Use of Vine

lowes-fix-in-six-best-use-of-vineSo I came across this smarty pants marketing campaign because I was looking for a way to keep those dang persistent squirrels who have taken over my yard from eating all the bird food in my bird feeder. Those poor sparrows did not stand a chance, and I always felt so sorry for them. Squirrels are persistent little buggers. Then I did a Google search for ‘how to keep squirrels out of a bird feeder and came across this Lowe’s Vine campaign- the #lowesfixinsix. A Monday Marketing Masters dream come true.

The Lowes Fix In Six- the best use of Vine I’ve seen to date, has creatively made use of Vine- those 6 second videos we discussed in Monday Marketing Masters #4 on airbandb, and without breaking the ad budget, created an innovative, educational marketing campaign that fixes many of their customer’s pain points and household problems- many of which we didn’t even realize we had. [Read more...]

The 4 Key Ingredients of a Killer Viral Video Sensation

westjet viral videoThough deep into the bosom of August, I thought todays Monday Marketing Masters session showcasing a 2013 Christmas campaign featuring Canadian airline WestJet would shake us out of our summer doldrums. Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share. Hence a viral video ad campaign that as of today has been viewed over 36,000,000 times across multiple platforms. For a reason.

Granted, as a small business you might not have the massive ad dollars it would take to create a video of this sort, to publish spots on major channels, not to mention the costs of…well I don’t want to give it away, you’ll have to watch; HOWEVER, there are some absolute take-away’s from this campaign that can be applied to a brand of any size.

WestJet continues to pump out innovative and out of the box videos, which since the success of the WestJet Christmas Miracle campaign, now command a much larger and viral following of their own, thanks primarily to the great success of this one.

See for yourself: [Read more...]

Let Me Walk In Your Shoes, TOMS

toms-one-for-oneLast week in mall:

Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes”

Me: “True. And yet, still pretty pricey!”

Daughter: “Can I have 2 pairs? I really want to give”

Me: “ummmm….sure?”

TOMS Shoes was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas.  Inspired by a trip to Argentina (where Blake was competing on 2nd season of The Amazing Race with his sister), Blake returned a few years later to do some volunteering and was moved at the sight of so many shoeless children running around the streets just outside of Buenos Aires.

According to Wikipedia:

“Mycoskie had learned that the lack of shoes was a problem that had a serious impact upon these youth, threatening the ability of the children to go to school, prevent infection, and so forth.[10]

A new model of corporate social responsibility, aptly named “Cause Marketing” was born. And from that, TOMS “One for One” campaign, whereby for every pair of shoes sold, Toms would donate a pair to a child in need of a pair of shoes, came to be.

What is Cause Marketing? [Read more...]

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