Epic Content Marketing Strategy Book Review: Take 2

What’s better than an off key video book review for a large holiday guffaw. Come watch me make a fool of myself with this revival of last years….interesting….singing book review of Joe Polizzi’s Epic Content Marketing which, come to think of it, never DID get the signed copy for. It’s okay. I still loved this book. Many great nuggets of wisdom to help you along as you  grow your content marketing strategy.

Create a content marketing strategy that will win clients. After all, that IS the point, isn’t it?

If your company is not where is should be with its’ content strategy or online marketing plan for 2016, feel free to contact me for a one time power session where we will evaluate where your pain is and come up with a plan to make 2016 the year you stop spinning your wheels. Let’s start with getting you found.

what’s your biggest online marketing struggle?

what's-your-content-marketing-strategy

Epic Content Marketing: A Musical Book Review

I really don’t know what to say about this other than please be gentle. It’s the holidays….and I can’t get the darn video to embed no matter how many hours and how many plug-ins (3) I’ve downloaded to help.

I am a huge fan of Joe Pulizzi and both of his books “Get Content, Get Customers” and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute to the man who was (and still is) highly, highly influential in my career path.

There are a few leaders in the marketing world that stand out as forecasters, and Joe Pulizzi is one of them. This book not only is step by step instructional on all the different ways to engage and grab new customers , but it gives great examples of companies, brands and campaigns that are setting creative examples of how we need to be approaching our customers if we want to be paid attention to, and more than that, hired. [Read more...]

How to Transform Your Business Using Content Marketing

You have a Facebook page, a fairly substantial “list” that you send out to on a fairly consistent basis. You tweet. You are a busy so and so. Why do you also need to be creating all this “content”?” What’s the real reason?

Let’s discuss amongst ourselves:
In order to make your business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? Are you a doctor? I work with a number of you. The number of medical practice websites have more than quadrupled in the last 6 years. Getting noticed as the clear choice of specialists is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?
• Your reputation-hopefully a good one- for sure,
• The quality of your work or products,
• Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1.

The businesses that are knocking it out of the park these days-the ones that are transforming their businesses into cash machines- are the ones who are using content marketing smartly. It’s also the company that’s under promising and over delivering, giving extraordinary service, serving you efficiently, and accessibly. They’re also generous with their “stuff”. What “stuff” ?

Well, watch this video: I lay it all out. And then some. And then please comment. What have you seen that is brilliant content marketing? Tell me in the comments.

How to Transform Your Business Using Content Marketing

Who Are You And Why Should We Care?

Call it “Law of Attraction”, call it fate. This morning just before gearing up to upload my new video I was putzing around listening to a podcast of my newest online obsession and hero Derek Halpern. He motivates me and gets me going like no one else these days. This was his 2nd in what’s turned out to be a hugely successful podcast series- and how does he open? RIGHT after his short intro -to himself- he points out that every week of this podcast he will have a different intro. Why? Because it differentiates him. It makes him stand out from all the rest of the podcasters jumping on the i tunes podcast bandwagon.

Ka-boom! This is what I’m talkin’ about:

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