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Chinese Man Sues Wife For Being Ugly and Giving Birth to an Ugly Baby

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This happened. And he won the case- $120,000 awarded to him from a judge because, as the judge explained, the wife, unbeknownst to the husband, had undergone over $100,000 worth of plastic surgery prior to meeting him, and so was deemed “deceptive”. I kid you not. Never mind that the child’s gene pool was 50% his (a paternity test was run and the husband was in fact found to be the biological father). Never mind that….oh, what the hell….this story is worthy of a glass of wine. Or a bottle.

Why, you wonder am I bringing it up here? A bit underhanded, you say, as much as the Enquirer worthy story really stinks of ickiness, it did get you to open the blog and read on, didn’t it? Heh, heh…..

Point? Headlines sell copy. A good headline will compel you to read on. I’m sure I’m not telling you anything you don’t already know, but every now and again we need to be reminded of the great pull and importance of great content and even more important, great headlines, that draw you in and make it impossible not to click. Sad, true, that this particular story actually is true, but the lesson remains vital: if your headline isn’t urgent and irresistible it doesn’t matter how great your content is, because no one will see it.

So, a few take aways:

  1. A compelling, if not sensational headline is VITAL, if not somewhat sleazy. But vital never-the-less! Your job is to make it less sleazy. Good luck.
  2. A headline or blog subject which takes advantage of Google Trends, or Yahoo Trending Now will garner you a much higher ranking in the search engines, as people are searching for more info on trending topics.
  3. Incorporating these into a good quality blog post with great content is the stuff great blogs are made of. Yup, I said it…..

Some headline guidelines that work:

  • Use a sub headline: “The 5 biggest secrets to a great blog post; how to get them at hello” …it’s a specific clincher that seals the deal.
  • Make it a “how to”: “How to Create Killer Headlines guaranteed to make people click to open”.
  • Ask a relatable question: “Are you making these mistakes when writing your blog?” folks will identify, and want a solution.
  • Use a testimonial to sell your content. Probably the most powerful incentive out there for someone to click into your site: “How I earned $12,000 in 1 day from following Suzen’s advice”. Woah.
  • Announce a benefit: “Learn the 6 best kept secrets to creating a website that makes money while you sleep.” Best kept secrets sell. Note to self.

Let’s re-cap: look at the techniques at work in this blog post: Using a headline or topic that is trending on Google or Yahoo translates to a highly searched blog that will be indexed high just by virtue of association to a highly searched story. Linking to high ranking authority sites- great for SEO, hyper-linking to my other relevant blog posts- keeps people on the site with more opportunity to scroll around my site and see how they can work with me.

Point: give people an irresistible reason to click into your blog to draw attention to your content and make sure that your content keeps them there and you are well on the road to creating a valuable destination. Now that they’re there, what’s on your blog that will translate into sales?


About Suzen

Digital Marketing Strategist, speaker and blogger, Suzen Pettit has been in marketing for the past 27 years wearing various hats. Founder of OMAGinarium, (an acronym for Online Marketing and Growth), Suzen’s specialty is getting small companies and doctors FOUND and helping them stay “sticky” with online marketing and website traffic strategies, social media marketing, optimized websites, SEO, blogging, and content marketing. Suzen has helped dozens of small companies, entrepreneurs and medical practices stand out, get their businesses on the map, and attract more website traffic and warm leads.

When not working hard for her clients, Suzen can be found blogging and providing content for the Patch hyper-locals, Mashable, Founders Space, Create Hype, and Steamfeed, as well as speaking on topics geared to online business growth. Suzen was recently voted #3 from Top 10 Tech and Interne Savvy Blogs of 2014, and was featured in the August issue of Tribal Woman.


  1. Great post Suzen. I need to re-think my blog post headlines…and check out the google trends. am determined to get my blog seen!

    • keep on doin what you’re doing jennifer; it will happen. are you using Onlywire to connect to more sites? if not click into it from my blog. it’s been a Godsend for me. download my special report on the Top 10 ways to rock your website to the top of google and do some of the steps there, like article marketing. even if you make it a goal to add 1 more authority site per blog, that’s a great step.

  2. There goes my life plan!

    Gotta say – that headline definitely got my attention.

    • Ha, Katy, I doubt that. But can I just say that if every father whose wife gave birth to an ugly baby sued their wives- and won-there would be an awful lot of penniless mothers roaming around. My youngest had such an uncanny resemblance to her grandfather when she was born that if you stuck a deck of cards in one hand and a cigar in her mouth you’d have a hard time telling them apart. :)

  3. And to think that we have to fight for child support! Great presentationn Suzen! Eye catching and informative!

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