As new small business owners and start ups, we have additional inner pressure, that small voice in the pit of our stomach that doesn’t rest at night, but rather quietly whispers as the New Year approaches “ how will I get bigger? “ “how do I get more visibility? “ How will 20__ stand out as my breakthrough year?” What different strategies will I take”? How do I get more clients/more walk-in customers/more press/more patients”/more, more, more, more…
As a small business owner whose whole raison d’etre is to help start- ups realize more business, you can only imagine the magnitude of how this thinking bears down on me.
Yeah, I got it bad. More has always been a pink elephant. More has been my mantra. More is what people expect from me. And more is what I’ve needed too, and gratefully been able to show others in my own work. Yes, more has taken up a lot of mental space in my day to day. So much mental space that it sometimes gets hard to see the forest from the trees, even for me.
So coming into the new year, it’s occurred to me that this past year more has come to me by various avenues. I needed to pay attention to that. And wait! I needed to meditate on that.
And meditate I did. For the first few days of the New Year, while I, like so many of you, angsted about what my own new Years Resolution was to be, one that I wasn’t likely to blow, it slowly dawned on me that I have more. That my own business growth has been significantly greater from 2012-2013 due to traffic strategies that I’ve pounced upon and dug deep with, my list has grown from practicing what I preach, thereby bringing me more warm leads, more inbound traffic, more referrals and more of all of that good stuff.
Do you want to grow your business? Then do good work
It then occurred to me that this all happened by doing good work. It’s as simple as that. Let me repeat that. My business grew significantly simply by doing good work. Call it manifestation, call it Law of Attraction, call it what you will, by practicing what I preach, throwing myself into my clients growth, getting good results for them and treating them as importantly as my own website growth has led me to more business.
That is the path that creates more. It’s a very Zen and simple concept. By doing good work I was able to manifest more business. Not just doing ok work, but good work. Maybe great work. Such a simple concept, with such huge implications. Just do good work.
There are so many of us out there who struggle for more without paying attention to what is right in front of our noses, because we are focused on the wrong thing.
More business for the sake of more business is really short sighted, and not a sustaining business model.
My biggest leap in business this year stemmed from doing really good work for one client. Work that I sunk my teeth into. That good work made an impression and as luck had it, or maybe more than luck, who knows, it was this good work that led this client to refer me to 3 more clients who wanted the same traffic results and recognition that he was getting.
Think about that in your own lives. The people who have done the outstanding, over the top work for you, whether it be your plumber who sees another leak and fixes it for no extra charge simply because she is there and notices it, gets big points in your book, and you wouldn’t hesitate to use her again and refer her to your neighbor.
The car salesman who could have sold you the high ticket BMW but listens to your story and your budget and instead steers you to the 2 year old Subaru which in the long run suits your purposes much better than the BMW- these are the people that stay sticky with you and who become top of mind when your best friend needs a car.
It’s so easy for us to forget the big picture and focus on the need for more for more’s sake. We as small business owners are always thinking, as do I, that we need to be focusing on growth strategies more than the work that is right in front of our eyes. That we need to be two steps ahead rather than right here in the present.
I’m here to tell you that in order to be truly successful, it’s the other way around.
Take a deep breath, focus on doing great work for the people you are working with today, and more work will follow. Conversely, shoddy work will result in a short- term contract. I’m not telling you anything you don’t already know. That’s a pretty exhausting business model- I’m tired just visualizing it. Ultimately, at the end of the day this model is hard, leads to burn out, and prevents, not encourages, growth, especially for those of us whose businesses depend on relationships. It really is about quality, not quantity.
I guess what some have tried to tell me for years now is true:
‘Bigger isn’t always better ‘