Online Marketing Workshops

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We make house calls. For those who can’t leave the office we will work with you or your team, on-site

Workshop 1) How effective is your online presence

  • Customized Website Visibility Analysis Report of your site
  • Creating a Google Analytics report
  • Setting up weekly/monthly reports to be sent to you

Workshop 2) Getting Found Locally

  • Understanding local search and directory web sites
  • Adding your listing to local searches: Google places, Bing, Yahoo Local
  • Adding your listings to local directories with links

Workshop 3) Improve your search engine ranking, or D-I-Y SEO

  • Understanding how a search engine works
  • Performing keyword analysis of your site
  • Analysis of your pages for descriptors, keywords, title tags, anchor title texts and other pertinent SEO components

Workshop 4) How to write and create content to convert website visitors to leads

  • Understanding how a blog will increase traffic
  • Using video…HUGE!
  • Creating a Call-to Action and opt-ins…multiple opt-ins
  • Adding Headlines, bullets, hyper links and headers to increase interaction

Workshop 5) How to drive traffic and promote your site with Social Media

  • Analyzing where your people hang out
  • Setting up the appropriate Social Media Platforms: can include Facebook, Twitter, Linked In, Pinterest

Workshop 6) Digging deep into Linked In and Facebook

  • Learn how to use these platforms to increase traffic, relationships and create  actual business leads

Workshop 7) How to promote your site and build your list with email marketing and e newsletters

  • Understanding how the use of email marketing, auto responders and e newsletters can increase your list
  • Making use of auto responder  features and tracking analytics, for opens
  • Why linking to Opt-In, Sales and Landing Pages will increase your conversions

 

 

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