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7 Crucial On Site Steps to Increase Blog Traffic

increase-blog-trafficA blog can be one of the most effective internet marketing solutions available, but only if your optimal clients can see it. How does that happen? Where IS everybody?

With this post I’ll provide you some easy on-site adjustments you can create for your own blog that will help boost your online search engine exposure, increase blog traffic and produce more targeted leads and conversions for your company…which is ultimately what you’re looking for, right?

Why are blogs such effective tools for SEO (search engine optimization) and online exposure ? Because each and every blog post you write becomes another web page. And every web page is another opportunity to rank well for a specific search your ideal customer is doing right now. [Read more...]

The 10 Vital Steps I Take to Increase Blog Traffic One Post at a Time

ten-steps-ti-increase-blog-trafficSo you’ve created an awe inspiring blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to read and engage with your brilliant creation which took 4.5 hours to write, edit and optimize. And then you waited. And waited……crickets chirping…..

Unfortunately, all you heard were -well, see above. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also your… ONLY fan…

Why? Because you’re missing a critical piece of the blogging puzzle. Here’s the thing most of us, including myself when I was starting out -don’t understand. Your content in and of itself is only a small piece of the puzzle. Boom.

The fact is that without actively promoting your content, systematically, your blog is STILL going to be in nowheresville. Actually I take that back. Your work must be inspiring and must create great value otherwise even if it is promoted no one will read it. So the number 1 step is to of course create GREAT value. That being said…. * Content is only king if someone other than your mother can see it. * [Read more...]

My Muhammad Ali Moment

*This was originally written/ published in 2011; one of the first blogs I ever wrote and before I found my niche. It was a profound snippet  in my life then,  and now, upon his death, a nostalgic and touching reminder of how lucky I was to have had that snippet.

The following is a true story:

muhammad-ali-omaginariumMuhammad Ali and I shared a moment. It’s true. It was the year 19__, and I was in my senior year at SUNY Brockport, in upstate New York. For some reason no one could figure out, our college was chosen as the first official location of the Special Olympics. It was to be an impressive affair and I don’t think anyone at our school was prepared for the spectacle or the outpouring of celebrities,  sports figures, TV stations and huge throngs of special needs kids carted in from all over north western New York to participate. Everyone from Eunice Shriver, Teddy Kennedy, Sally Fields, Christopher Reeves, Susan St. James, and more were there, and it was filmed by WABC Wide World of Sports, featuring The Gif! (Frank Gifford) as the official announcer of the games. About 2 weeks prior to the games start, a huge sculpture was delivered to our campus and erected in front of the library- a gift from the U.S.S.R.  See below. Woah. This was our first hint of just how serious an affair this was going to be. [Read more...]

Best in Innovative Marketing: The Charmin Sit or Squat

Best in Innovative Marketing: A monthly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best and most innovative marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot on, all memorable. Marketing whose branding is so thought provoking or just so awesome that you can’t stop thinking about it. And that’s the point, now, isn’t it.

Ladies and Gentlemen: Todays shout out goes to….drum roll please…

 

The Charmin Sit or Squat App

 

charmin-sit-or-squat

I don’t know where to begin, really.

If any of you had a mother like my mother, then you get how we SURE could have used this baby 30 years ago. Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. All of us have been in this situation and have longed without even knowing that

we’ve longed for a service like this. [Read more...]

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