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Optimizing Time Management Tips for the Summer Season

With the summer season upon us and the kids out of school, schedules have a tendency to get discombobulated. As Americans, we spend on average, 43 hours a week working. With the rest of our time, we must juggle family, friends, fitness, food, and everything else that comes along with living life. More often than not, we feel as if there is not enough time in the day to get everything done. Have you ever woken up with the ominous feeling of not wanting to get out of bed because you knew as soon as you got out of that comfortable, soft, plush, tempurpedic bed, a LOONNG day was ahead of you? We know. We all have been there. Therefore, to help you make the most out of your day, we have come up with five tips on how to better optimize YOUR time.

[Read more...]

Face It: Facebook Is here To Stay-Use That!

Face It- Facebook’s here and everyone wants in, even our parents, and much to my kids chagrin, even their grandparents…cringe. So

Here’s 3 Ways to take advantage of Facebook:

1)Share your business page as a link once a week and ask friends if they will “Like” your page. Be creative about it- have a lure – a reason-for them to do it waiting for them on the Facebook side, like a free service.

2)Along those lines, offer interesting, education based info and tools for them on your Facebook page that will be useful for them, such as a new widget or plug-in you’ve just discovered. Encourage visitors to comment on them and engage them in discussions. BUILD THAT RELATIONSHIP!

3) Share your blog on your facebook page and encourage folks to come over and share comments there. Hint hint.

Remember that Facebook is a public site, not private like your website, and therefore is indexed and ranked high on the search engines, often times much higher than your own site. Take advantage of that placement and make the site work for you.

It’s smart-not to mention free marketing. Even On South Park Click into video link

Make Your Website Pages Searchable

When designing your website, paying close attention to your homepage design is critical when it comes to high ranking on the search engine results page. If you are using a lot of flash, untagged media and /or images, a squeeze or splash page you’re doing yourself a disservice.

Search engines value these three things the most, and will index your pages and rank your site accordingly:

  • High quality
  • Relevant, keyword rich content
  • Links, links, links

Search engines are sensitive to consistent tweaking, and it should be done not only on the home page but on every relevant page on your site. Be on the lookout for fresh keywords, replacing existing ones on a regular basis. Testing different headlines, keyword combinations, the text you’re using, bolding, italicizing, bolding and italicizing, and even the architecture of the page should be switched up from time to time. When you test the changes, make a note of whether your ranking has changed- it usually just takes one or two changes to effect a rank spike. [Read more...]

3 Great Book Recommendations for Small Business Owners, Entrepreneurs and Those of us Just Seeking Personal Growth (but not ‘self-help’)

My book club is ready to give me the boot. Actually they have been very patient with me these past few months when I recently announced that due to “income, time and duty” demands I could no longer justify reading the fiction choices we’ve tended to gravitate towards, at least for the immediate future. Possibly ’til the end of time as we know it. It was a sad day when that announcement had to be made. I’d practiced it a few times in the car on my way over to our March book club gathering in the hopes that it would either sound pathetic enough to illicit the response I needed, which was basically that they would all understood that any book I was reading for the next six to 9 months, or possibly for the rest of my life had to contain either 2.0 or Guerilla somewhere in the title.

They understood, and did not give me the boot, especially when I volunteered to be the entertainment at all future meetings. Whatever that meant. They’re good, if not curious people. [Read more...]

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