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How to Create a Monetized Twitter Campaign

urban-selfieIt’s time to showcase the little guy creating great marketing campaigns that can be easily created…by you. After all, it’s not just the big guys with big branding and media budgets who are creating the most creative marketing campaigns these days;  it’s the little guy…gal…. as well, one of the main points I aim to showcase, in the Monday Marketing Masters series after all.

Case in point, here’s a small UK company who had a great idea and with a very tight budget, using the power and connections of their target market to create a monetized Twitter campaign that spread the word for them. Brilliant stuff. Presenting: [Read more...]

Epic Content Marketing Strategy Book Review: Take 2

What’s better than an off key video book review for a large holiday guffaw. Come watch me make a fool of myself with this revival of last years….interesting….singing book review of Joe Polizzi’s Epic Content Marketing which, come to think of it, never DID get the signed copy for. It’s okay. I still loved this book. Many great nuggets of wisdom to help you along as you  grow your content marketing strategy.

Create a content marketing strategy that will win clients. After all, that IS the point, isn’t it?

If your company is not where is should be with its’ content strategy or online marketing plan for 2016, feel free to contact me for a one time power session where we will evaluate where your pain is and come up with a plan to make 2016 the year you stop spinning your wheels. Let’s start with getting you found.

what’s your biggest online marketing struggle?

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The 4 Best Ways to Monetize a Blog

The 4 Best Ways to Monetize a Blog

Monetize a blog or website by  using the following strategies I outline in this video.  Affiliate marketing, writing product or book reviews, using Google Adsense and selling your own products such as ebooks, CD’s, training video’s, etc. will get you off on the right track.

First things first though. None of this can happen without this happening first. So let’s monetize that blog and make some money. The 4 best ways to monetize a blog in order of priority. Creating multiple streams of income is the ultimate goal, right? You hear it everywhere and it sounds oh so good.

So pay attention. I get you going here, and for additional help, contact me here

How to Use the Facebook See First Option on Mobile

facebook-see-first-option-for-mobile I’ve gotten a number of emails since publishing last weeks blog on the new Facebook  feature, See First.  Thought I’d throw out a quickie on how to use the Facebook See First option on mobile, since more and more folks are looking at our content via mobile devices, as we know, and choosing content from there. In my Google Analytics, my viewers were 72% mobile last month. 72%!

Therefore, here is clarity on how to navigate to the See First option on an iphone. Android users, as of this writing, your See First mobile features are still in development.

  • On your Facebook app,  scroll to the bottom of your news feed menu, and click into more on the bottom right

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  • You’ll come to this screen, with lots of options. Scroll down to settings and hit News Feed Preferences:

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  • Click into it and voila! This page appears. Hit Prioritize who to see first, up top, under Mr. Crabs:

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Whether we’re thrilled with it or not, the See First option is an important one for us to know about and educate our followers on. It’s here to stay. We will quickly find out who our brand ambassadors are vs. who merely liked our page because we asked them to. Making it work to our advantage is going to be even more of an uphill battle now, but one we need to take on, and in the long run, as I discussed with my team today, one which is going to force us to create quality content that talks to our followers needs, and offers solutions, if we want them to stick around and see our content at all.

So get creative, go for the pain/solution and most of all add value. It’s going to be the only way to be heard above the noise from here on in. And if you’re frustrated or need help, feel free to contact me

 

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