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Getting Your Website Mobile Ready and Why It Matters.

 

 

 

omaginarium marketing

 

-This is the 3rd installment from SEO Guru Alex Miranda, on the new Google requirements for mobile “friendliness” and how not to be left behind. If you missed the first 2, come here , and here  first. 

Getting Your Website Mobile Ready and Why It Matters

It’s official, Google has just confirmed that more Google searches take place on mobile devices than on computers in 10 counties including the U.S. and Japan. Smartphones have become personal shopping assistants for most people. If you want to go or if you want to buy, it’s all right on your fingertips. As of today, Google is rolling out a beta version of a mobile car showroom. Car dealers across the country  can sign up for this new feature which will essentially allow you to build your car right from the search engine results page and order it. They also released new shopping and hotel booking updates which will make it much easier for mobile users. This matters big time. Recent Google update made ‘mobile-friendliness’ a phrase on everyone’s lips. Or at least, upon the lips of everyone who owns a website. The update allows Google users to get relevant, high-quality search results that are optimized for their mobile devices. Let’s take a look at why it matters. [Read more...]

Eight Steps To Make Your WordPress Website Mobile Friendly

This is the 2nd of 3 guest posts  by SEO Guru Alex Miranda. If you  missed the first post on the Google mobile friendly website requirements, read this first.

Unless you have been living under a rock, by now you already know about the Google friendly mobile update. Any website, which is not mobile friendly, will drop in rankings when searching from a mobile device. The update does not affect searches done on a desktop or a tablet. However, I do expect Google to expand this update to include a drop in rankings across all devices.

If you are using WordPress, you may be in luck. Continue reading below to learn more about the mobile friendly update and WordPress.

Google has started annotating mobile friendly websites on mobile search results. The example below shows you how it looks on a mobile search result.

[Read more...]

Best use of Visual Marketing ; A Monday Marketing Masters A+

I’m not a Game of Thrones fan yet…simply because the last thing I need is another addictive TV series to get sucked into, and because I’m still mourning the Breaking Bad finale. My drama quotient has reached critical mass.

That being said, HBO’s Game of Thrones season 3 wins ‘Best Use of Visual Marketing’ in my book, and came this close to almost having me as a convert, with its use of the mysterious dragon shadow at the core of its branding. It’s the geek in me. And I couldn’t be farther from a dungeons and dragons girl.

Its subtle, yet alluring visuals for the upcoming season first seen in its poster and in all the magazines built momentum for its upcoming premiere, where HBO was making a concerted effort to transform the cult favorite show into a more mainstream experience, to attract a wider audience. ( of course). Witness: [Read more...]

Monday Marketing Master Review: Top 5 Most Creative Marketing Campaigns

It’s time for a Monday Marketing Top 5 most creative marketing campaigns, according to moi, featuring my picks of the best of the best of the best and most creative marketing campaigns of the past 5 years. In case you missed them:

Suzen’s choices of the Top 5 Most Creative Marketing Campaigns ( so far)

The Charmin Sit or Squat App:

charmin-sit-or-squatThe makings of a great marketing campaign is coming up with that one thing you didn’t even know you needed, and once presented with that thing, wondering how you ever lived without it.

Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. I have now used, and contributed to this app 26 times. But who’d counting? My small contribution to mankind. [Read more...]

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