I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication.
Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!
I talk about it here:
This campaign is a great example of how a more often than not accidental viral video campaign can catapult a company into the limelight and the black. The company’s viral video series “Will It Blend” on YouTube, in which founder and CEO Tom Dickson blends everything from an iPad to a pool cue, boosted sales at the humble Utah blender-maker 700% in the space of months. [Read more...]