How to Be the Obvious Choice

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?”

Let’s discuss amongst ourselves:

In order to make your medical practice or business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of business websites and blogs have more than quadrupled in the last 4 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition.

So what sets you apart?

  • Your reputation-hopefully a good one- for sure,
  • The quality of your work or products,
  • Yes, your great customer service, for sure.

But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1. [Read more...]

The Anti Social Online Marketer

"The Anti social online marketer"There’s no more denying it. As much as I’ve attempted to live the Social Media Dream for the last few years I’m hangin’ up the hat. Throwin’ in the towel. Wavin’ the white flag. I surrender, ok? I. Just. Can’t. Anymore.
At the risk of sounding like a grouchy old hag I need to come clean. I don’t care that you just arrived at Applebee’s. Nor do I care that you’re feeling peaceful. Not that I don’t like you; please don’t misunderstand. And I do enjoy photos of your kids. I post photos of mine from time to time too, so I won’t be hypocritical here. But let me vent for just a few. It’s nothing personal and I admire those out there who have developed a great Twitter following and who have even become close friends with your Tweet Sisters. A colleague told me a few months ago that she’d developed such a close relationship with one of her Twitter followers that they ended up going on a vacation to the Bahamas’ together last fall. I am in awe of that. But it will never be me. No judgements, it will just never be me! And that’s ok. [Read more...]

Grow Your List= Make More Money


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Never Too Late to Recreate Your Wheel

So there I was, chugging along, minding my own business, creating new, optimized websites, and other online marketing tactics, when someone — a potential client — asked me if, besides my SEO and online marketing services, I could fix what was broken with theirs. They didn’t want to start over. They’d paid a lot of money for their existing website and they just didn’t have a budget to start over from scratch. Would I be willing to take a peek at their existing site and make some suggestions? And perhaps fix that? Do adolescent girls whine? Do trees make noise falling in the woods even if no one’s there to hear them? Hello… yeeees!!!!!! [Read more...]

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