“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?”
Let’s discuss amongst ourselves:
In order to make your medical practice or business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of business websites and blogs have more than quadrupled in the last 4 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition.
So what sets you apart?
- Your reputation-hopefully a good one- for sure,
- The quality of your work or products,
- Yes, your great customer service, for sure.
But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1. [Read more...]