5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2017

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies are working in 2017? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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Epic Content Marketing Strategy Book Review: Take 2

What’s better than an off key video book review for a large holiday guffaw. Come watch me make a fool of myself with this revival of last years….interesting….singing book review of Joe Polizzi’s Epic Content Marketing which, come to think of it, never DID get the signed copy for. It’s okay. I still loved this book. Many great nuggets of wisdom to help you along as you  grow your content marketing strategy.

Create a content marketing strategy that will win clients. After all, that IS the point, isn’t it?

If your company is not where is should be with its’ content strategy or online marketing plan for 2016, feel free to contact me for a one time power session where we will evaluate where your pain is and come up with a plan to make 2016 the year you stop spinning your wheels. Let’s start with getting you found.

what’s your biggest online marketing struggle?

what's-your-content-marketing-strategy

Will It Blend, Viral Video Series Genius

blend-tec-will-it-blendThis campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series.

I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication.

Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!

 

I talk about it here:

 

This campaign is a great example of how a more often than not accidental viral video campaign can catapult a company into the limelight and the black. The company’s  viral video series “Will It Blend” on YouTube, in which founder and CEO Tom Dickson blends everything from an iPad to a pool cue, boosted sales at the humble Utah blender-maker 700% in the space of months. [Read more...]

Ready to Get A Grip in 2014? Pick My Brain

pick-my-brainThe 2 Choices You Have for the New Year

Here’s how I see it:

You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2012 goals?

How about last year vs. the prior year…..

As we entrepreneurs keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit.

You know. The comfortable stuff.

It becomes even more confusing as so many of us (hopefully- if you’ve been paying attention) pump out more an more content, in the hopes of increasing traffic, creating a strong brand and building a following. Murkier. ROI definitely becomes more difficult to gauge unless we are paying close attention to our Google Analytics and are really drilling down to the traffic source. Sales Conversion is the bottom line after all, and yet these days the road to sales conversion can easily be a 7-8 step process. [Read more...]

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