Hellman’s Takes the Mayo With the Hellman’s Recipe Cart

hellman's-recipe-cartThe Hellman’s mayonnaise brand took an innovative approach to product awareness with its recent high-tech supermarket campaign in Brazil — one that resulted in a 68% increase in sales, springwise.com reported.

Outfitted with a touchscreen device, the company completed a month long beta trial of the ‘Hellman’s Recipe Cart’- a super jacked up shopping cart that does the thinking for you, at the Pão de Açúcar shopping center in São Paulo.

It went like this: When consumers placed a jar of Hellman’s mayonnaise in their cart, the tablet on the shopping cart detected their location through NFC tags located in each aisle. The device then offered a recipe using Hellman’s mayonnaise along with other products nearby in that aisle. In other words, it did your scouting and took the brain power out of the “what else can I make with Hellmans” out of the equation of tired shoppers yearning to have someone else come up with a dinner idea for a change. [Read more...]

Menu Title
0 Flares Twitter 0 Facebook 0 Google+ 0 0 Flares ×