It’s time to showcase the little guy creating great marketing campaigns that can be easily created…by you. After all, it’s not just the big guys with big branding and media budgets who are creating the most creative marketing campaigns these days; it’s the little guy…gal…. as well, one of the main points I aim to showcase, in the Monday Marketing Masters series after all.
Case in point, here’s a small UK company who had a great idea and with a very tight budget, using the power and connections of their target market to create a monetized Twitter campaign that spread the word for them. Brilliant stuff. Presenting: [Read more...]