I hate paying for things that I could be getting for free. I’ve even been known to cut my own hair, much to my kids chagrin. And so it’s only fitting that I devote a vast amount of my workday and passions to the ever exciting, ever evolving, ever challenging game of SEO, or Search Engine Optimization. Wow. I really do need to get a life.
A short tutorial to the various methods of leading traffic to your website:
This is exactly what it sounds like. You will pay Google by bidding on the keywords you would like to “rank for” in a search, and whomever pays the higher price will end up closest to the top of the grayed in area’s along the very top of a Google search or down the right sidebar. The more competitive, or searched for keyword, the more you are going to pay to be placed up towards the top of the search engine. It’s called a whole slew of things, so you might recognize it as SEM (Search Engine Marketing), PPC (Pay per click), Paid Search, etc. Whatever, it’s all the same thing.
This is not a terrible strategy, but it should never be your sole strategy. I always encourage adding this later on an as needed basis, after plan B, which we will get to, has been implemented. Alternately, it can be used to jump start a new site until the organic techniques have started to kick in. PPC can be a good addition to an online strategy for sure, but paid ads alone are only as good as the time which you are paying for them. They’re not going to sustain your presence on page 1 if nothing else is implemented. In other words if you are relying solely on paid ads and have not laid an integrated marketing foundation, the minute you stop paying for your ads, you can say adieu to your search engine visibility, and hello to page 12…you’re presence will dry up faster than Kim Kardashian and Kris Humphries marriage.
No, what makes much more sense is
A joint study conducted by Group M out of the UK and Nielsen reports that other than commercial searches, 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads. [Read more...]