I Have A Website, Why Do I Need SEO?

It’s time to face facts. It is not a given that just because you have a website your site is being found either on the search engines or by potential clients. Websites can be had now via India at a fraction of the cost here, Verizon and hundreds of other companies out there are now offering free or next to free websites for their customers, my uncle is designing one for his rubberband balls as we speak. Heck, you can even design a great looking one on your Mac. However, if you are a business, and if one of the main purposes of your website is to draw traffic to your site and act as lead generation, you are going to need to have a search engine optimized site that will be ranked prominently on the major search engines, not an online business card.

Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80 percent will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?

Well here we go: Make sure your website is well optimized and designed with time tested SEO practices to ensure high ranking in the major search engines — Google, Yahoo, MSN and BING. There is a delicate balance between a search engine optimized site that the search engine crawlers will find and a well designed site that is pleasing to the eye and not so busy as to be more of a distraction than anything else. A good web designer that is capable of encompassing both elements is hard to come by, but they are out there. If your site is so keyword rich that the flow is awkward, the navigation confusing and the readability is difficult, customers will be turned off and lose interest.

On the other hand, a beautifully designed site with un-tagged graphics and/or flash media, barely any keywords or meta tagging, no titles or descriptors, and lacking in inbound links will be ranked low on the search engines, and you can kiss all of that money spent on design bye bye as it has just been lost to the black hole of search engine hell.

The key to a functional site that will draw traffic and encourage click throughs is to have a well designed, easy on the eye, easy to navigate site that also contains smart SEO practices.

Make sure your Search Engine Optimization methods include both on site and off site methods, and that at the very least, internally your site is:

  • Keyword rich
  • Using meta-tags and descriptors for copy, and alt tags and descriptors on all images
  • Using internal, outbound and inbound links. Lots of them.
  • Regularly being updated (the search engines look for this)
  • Geographically targeted, and if your market is local, be linked to local searches
  • Set up with an analytic tool to know where the traffic is coming from
  • Submitted to all the appropriate and emerging search engines and directories
  • Have easy to opt in boxes, and have them placed in obvious spots that don’t have to be hunted down.
  • Have options on the home page especially for taking action: great content converts and adds to retention on site which leads to conversions.
  • Be written to appeal to an 8th grade audience. Really.
  • Be streamlined and simple to navigate

SEO is an ever-evolving science. A quality website designer will make sure your site is kept current to keep up with the emergence of new techniques, keywords and tools. It may not be free, but the value added will in time pay for itself many times over. If your product and service is quality, you will see ROI. Remember that at the end of the day the best websites out there can only bring traffic to your site. It can’t convert the business or retain the customers for you — that is your job. You don’t want your website to be just another pretty face, you want it to bring in business. So go get ‘em.

12 Most Important Things To Know When Creating an Online Marketing Strategy

3 weeks ago I ran a contest asking for great idea’s to help me get my blog onto 12most.com, a website that has taken over my brain. I’m on a mission to have my blog published there. Why? Who knows; I love the concept and the creativity, and the writers are top notch. And I got some great responses, although it was hard, wasn’t it, coming up with topics that weren’t just 12, but 12 MOST….that tripped most people up. I also promised that the winner of my little contest , should it get me accepted into 12most.com would win either a multi page, in depth website analysis, or if the winner could care less about the optimization of their website or a website at all, a 30 minute marketing consultation on the subject of their choice. I’m going with the suggestion of Jack Reilly. Owner of nothing other than a nice wardrobe and cool condo, Jack is in sales at a start up new media company in Philadelphia. So I don’t know if he needs my services at all, but heck, we can skype about the Eagles. Or cream cheese. He had a great suggestion, and I chose it because the subject is relevant and useful for all those lost in Traditional Marketing Land, and unsure of what your next steps should be so as not to flush your hard earned advertising and marketing budget down the drain. 12 Most Important Things To Know When Creating An Online Marketing Strategy. [Read more...]

Face It: Facebook Is here To Stay-Use That!

Face It- Facebook’s here and everyone wants in, even our parents, and much to my kids chagrin, even their grandparents…cringe. So

Here’s 3 Ways to take advantage of Facebook:

1)Share your business page as a link once a week and ask friends if they will “Like” your page. Be creative about it- have a lure – a reason-for them to do it waiting for them on the Facebook side, like a free service.

2)Along those lines, offer interesting, education based info and tools for them on your Facebook page that will be useful for them, such as a new widget or plug-in you’ve just discovered. Encourage visitors to comment on them and engage them in discussions. BUILD THAT RELATIONSHIP!

3) Share your blog on your facebook page and encourage folks to come over and share comments there. Hint hint.

Remember that Facebook is a public site, not private like your website, and therefore is indexed and ranked high on the search engines, often times much higher than your own site. Take advantage of that placement and make the site work for you.

It’s smart-not to mention free marketing. Even On South Park Click into video link

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