How to Know When it’s Time For a New Website


seo-websites-by-omaginarium-brookfield-ctKnowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important,  yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

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7 Ways Social Media Can Boost Your SEO

7-ways-social-media-can-boost-seoSocial media marketing and SEO are two tightly interwoven partners in crime.  We don’t tend to think of social media having much if not any impact on our SEO, but that is simply not true. When strategized well, there is a direct correlation in the ways that your social media can boost your SEO.

Both are organic, inbound strategies that focus on building an attractive and interesting identity that will naturally attract visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. It’s a beautiful relationship when attention is paid to them both. [Read more...]

5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2017

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies are working in 2017? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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Getting Your Website Mobile Ready and Why It Matters.

 

 

 

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-This is the 3rd installment from SEO Guru Alex Miranda, on the new Google requirements for mobile “friendliness” and how not to be left behind. If you missed the first 2, come here , and here  first. 

Getting Your Website Mobile Ready and Why It Matters

It’s official, Google has just confirmed that more Google searches take place on mobile devices than on computers in 10 counties including the U.S. and Japan. Smartphones have become personal shopping assistants for most people. If you want to go or if you want to buy, it’s all right on your fingertips. As of today, Google is rolling out a beta version of a mobile car showroom. Car dealers across the country  can sign up for this new feature which will essentially allow you to build your car right from the search engine results page and order it. They also released new shopping and hotel booking updates which will make it much easier for mobile users. This matters big time. Recent Google update made ‘mobile-friendliness’ a phrase on everyone’s lips. Or at least, upon the lips of everyone who owns a website. The update allows Google users to get relevant, high-quality search results that are optimized for their mobile devices. Let’s take a look at why it matters. [Read more...]

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