Video Blogging: Why? 4 Reasons to Do It

I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.

Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format. [Read more...]

An Optimized Website: Way to Grow

Last Thursday I was found by a Mexican doctor. Honestly. A surgeon from Monterrey Mexico specializing in bariatric procedures contacted OmagineHealth.com through our website and now we are in the process of negotiating a contract. He is interested in our SEO services and an optimized website to attract potential American patients to his practice in Mexico. In early December I was contacted by a Nigerian businessman specializing in customized branded promotional items. He was also interested in our SEO and search engine marketing services for his existing website. He was legit- we did our homework. [Read more...]

4 Reasons Why Your Small Business Needs SEO

I’ve been reading a lot of marketing statistics lately. Happy to report, these are some of the more impressive numbers.These days, companies need to think long and hard about where and when to spend their hard earned marketing dollars, and Return On Investment has never been more important. So a responsible marketing company needs to take that all into account when devising a marketing plan for/with that company. People want and deserve to see results and have little to no tolerance for a $2000 marketing or advertising mistake. Nor should they!

1) With SEO, otherwise known as Search Engine Optimization, customers are searching for you, rather than you searching for customers. Marketing 101 tells us that as soon as someone starts to try and sell us something, we become defensive and back away as a natural instinct. But what if the search engine did the selling for us, and all we had to do was get our website ranked in the top few positions and just sit back and wait for customers to come to us? Sounds pretty simple right? Well once your website is ranked, it really is that simple. It’s not an overnight process, by any stretch, there is no marketing magic wand, but properly executed, it works. [Read more...]

Make Your Website Pages Searchable

When designing your website, paying close attention to your homepage design is critical when it comes to high ranking on the search engine results page. If you are using a lot of flash, untagged media and /or images, a squeeze or splash page you’re doing yourself a disservice.

Search engines value these three things the most, and will index your pages and rank your site accordingly:

  • High quality
  • Relevant, keyword rich content
  • Links, links, links

Search engines are sensitive to consistent tweaking, and it should be done not only on the home page but on every relevant page on your site. Be on the lookout for fresh keywords, replacing existing ones on a regular basis. Testing different headlines, keyword combinations, the text you’re using, bolding, italicizing, bolding and italicizing, and even the architecture of the page should be switched up from time to time. When you test the changes, make a note of whether your ranking has changed- it usually just takes one or two changes to effect a rank spike. [Read more...]

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