I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.
Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format. [Read more...]