January 1, 2014 By 3 Comments

Ready to Get A Grip in 2014? Pick My Brain

pick-my-brainThe 2 Choices You Have for the New Year

Here’s how I see it:

You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2012 goals?

How about last year vs. the prior year…..

As we entrepreneurs keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit.

You know. The comfortable stuff.

It becomes even more confusing as so many of us (hopefully- if you’ve been paying attention) pump out more an more content, in the hopes of increasing traffic, creating a strong brand and building a following. Murkier. ROI definitely becomes more difficult to gauge unless we are paying close attention to our Google Analytics and are really drilling down to the traffic source. Sales Conversion is the bottom line after all, and yet these days the road to sales conversion can easily be a 7-8 step process. [Read more...]

Filed Under: Business growth, Content Marketing, online marketing coaching and mastermind groups, Online Marketing Strategy, Traffic, Work With Suzen Tagged With: , , ,
September 30, 2013 By 9 Comments

4 Steps to Not Lose All of Your Website Traffic Despite Google

 

google algorithm updateAlthough not a sexy topic , we must sometimes get academic:

if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and the new “Hummingbird” Algorithm Update .

Although I like to believe that Googles’ main focus continues to be to bring their users the best quality search results, one of these new updates, which was just rolled out late last week , The Google Hummingbird Algorithm Updates definitely delivers there. [Read more...]

Filed Under: Integrated Marketing, Online Marketing Strategy, SEO, Traffic Tagged With: , ,
August 28, 2013 By 3 Comments

Huge Traffic Generating Strategy #9…Build a Lead Generating Website

Or: The Big Kahoona of All Traffic Generating Strategies

build a lead generating websiteWelcome- to the launch of the new Omaginarium website, which, as you can see is also my blog, all wrapped up into one pretty package.

As much as I do this for a living, I have to say, that at 3 AM this morning when we were still perfecting the CSS, and fixing glitches, that this has been, by far, one of the toughest projects I’ve taken on by far.

It’s a classic case of the Type A personality designing her own showcase.

Ey Chihuahua.

Much easier designing someone else’s website. My poor, poor developer. I’m sure he’s drinking heavily today.

Not to mention the issue of the plumber with the leaky pipes. Once my blog crashed (for all that are not aware of that, yes, big crash back in early June-thank goodness for Archives and back up) (Got that?) it became apparent that as much as I’d been putting off creating the new site, there was no getting around it now, even with the 3 big projects and 4 new clients I’d recently taken on.

But, whatever! We plunged head in, and this is the result, 2 months later after many a sleepless night and very, very patient developer.

Because My Shiny New Lead Generating Website had To Be:

  • good, great fabulous,
  • it had to be super duper functional,
  • it had to be a lead generating machine
  • it couldn’t be obnoxiously so
  • it had to keep people on the site
  • it had to be easy to navigate
  • it had to be focused and not all over the place
  • it had to contain fun and really valuable content
  • it had to sport some sexy new tools
  • it had to grow my email list
  • it had to drive conversions
  • and most of all, it had to represent me. What I stand for
  • Meaning- it had to have a clear message of what I do and how I help people grow their businesses

No pressure…… [Read more...]

Filed Under: Growing Your List, Optimized Website Design, Traffic Tagged With: , , , ,
July 16, 2013 By Leave a Comment

Huge Traffic Strategy #6: Create Joint Venture Partnerships

create joint venture relationshipsThe #1 biggest factor that led to my website traffic skyrocketing within the past year-from a measly 250- ish subscribers to 5 times that last I checked, well ok yesterday, has come from 1 event that I launched with a friend, our Momtomompreneur Now! Tele-summit, almost 1 year ago.

Prior to producing this event, I’d done a lot of homework on joint ventures and what that all meant in regards to website traffic, – how to maximize results from collaborating and building relationships with other “in kind” businesses, but had yet to experiment with the concept. [Read more...]

Filed Under: Growing Your List, Traffic Tagged With: , ,