The 4 Key Ingredients of a Killer Viral Video Sensation

westjet viral videoThough deep into the bosom of August, I thought todays Monday Marketing Masters session showcasing a 2013 Christmas campaign featuring Canadian airline WestJet would shake us out of our summer doldrums. Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share. Hence a viral video ad campaign that as of today has been viewed over 36,000,000 times across multiple platforms. For a reason.

Granted, as a small business you might not have the massive ad dollars it would take to create a video of this sort, to publish spots on major channels, not to mention the costs of…well I don’t want to give it away, you’ll have to watch; HOWEVER, there are some absolute take-away’s from this campaign that can be applied to a brand of any size.

WestJet continues to pump out innovative and out of the box videos, which since the success of the WestJet Christmas Miracle campaign, now command a much larger and viral following of their own, thanks primarily to the great success of this one.

See for yourself: [Read more...]

VIDEO: 4 Reasons to Video Blog

You can do it, and you should do it. Video blogging, or vlogging will push your marketing into overdrive by increasing exposure, traffic to your website and converting traffic to sales. Watch this:

Video Blogging: Why? 4 Reasons to Do It

I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.

Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format. [Read more...]

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